Financial Services Sidebar
Research Briefs
Tracking Studies
- Credit Card Change in Terms Tracking Study
- Balance Transfer Offer Tracking Study
- Delinquency and Collections Tracking Study
Recent Client Projects and Analysis Include:
- Credit card cross-ownership
- Product and feature development / alignment
- Direct mail and online creative testing
- Risk-based segmentation and analysis
- Credit vs. debit strategies
- Co-brand opportunity identification
- Customer segmentation
- Rewards program alignment
- Pricing strategies
- Fee assessment and waiver strategies
- Small business owner credit usage profiling
Download Financial Services Group Information:
For more information, please contact us:
financial_services@lightspeedresearch.com
Phone: (617) 431-5360