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MORE OPPORTUNITIES TO CAPTURE MORE INFORMATION: LIGHTSPEED GMI TO PRESENT AT MRMW NORTH AMERICA

Lightspeed GMI Nominated for Innovation in Mobile Research

Warren, NJ (May 17, 2015) — Lightspeed GMI will attend The Merlien Institute’s Market Research in the Mobile World (MRMW) North America conference on May 19-22, 2015. This year’s conference, held in New York, will highlight the latest technology innovations driving mobile research and feature the latest tools, technologies and methodologies.

With the increase in difficulty to collect representative sample without the inclusion of mobile respondents, Lightspeed GMI are experts at designing device agnostic surveys and customized research strategies. Chris Stevens, Lightspeed GMI’s Chief Quality Officer, will co-present Non-Mobile Research: Will you be the ‘Last Marketer Standing’? on Thursday, May 21st at 10:40 a.m. Exploring the consequences of PC-only surveys, this presentation will tackle the essential transition to mobile design.

BEST MOBILE QUAL AWARD NOMINATION
Lightspeed GMI was shortlisted as a finalist in the MRMW Awards ’15 Best Mobile Qual category for Mobi-Share: A Mobile Qualitative Platform That Allows for “One on One” Co-Creation. The winners will be announced at the MRMW Awards Gala, an auxiliary event celebrating innovation and excellence in market research on Wednesday, May 20th.

Attendees who wish to arrange a meeting with Lightspeed GMI management are encouraged to contact lsigman@lightspeedresearch.com. To find out more details on mobile capabilities and mobile consumers, visit lightspeedgmi.com. For continuous updates throughout the show, follow Lightspeed GMI on Twitter (@LightspeedGMI) or the company blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of the Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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