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HOW TO OPTIMIZE PROJECT QUALITY, START-TO-FINISH

Lightspeed GMI to Host Interactive Workshop at IIeX North America

Visit Exhibit Table #22 to Learn Six Steps for MRX Project Quality

Warren, NJ (June 12, 2015) — Lightspeed GMI, an award-winning global digital data collection enterprise, will host an interactive workshop at the 2015 Insight Innovation Exchange North America (IIeX NA). Held in Atlanta from June 15-17, IIeX NA will highlight new ideas, new solutions, and new approaches in the marketing research industry.Marketing Research Technologies

Frank Kelly, Senior Vice President of Global Marketing &Strategy and Mandy Rico, Director, Development & Business Processes EMEA, will host an interactive workshop on Tuesday (June 16) at 2:00 p.m. The session, “Quality, Quick Quantitative: How to Optimize Project Quality, Start-to-Finish,” will provide attendees with the info they’ll need to apply survey best practices, innovations, and project quality insights to their brands.

Attendees are encouraged to visit Lightspeed GMI at their exhibit table (#22) to learn more about the session, and a briefing with Frank Kelly on the topic can be arranged by contacting Laura Sigman at lsigman@lightspeedresearch.com. For continuous updates throughout the conference, follow Lightspeed GMI (@LightspeedGMI) on Twitter and the company blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of the Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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