London (23 August, 2011) — Lightspeed Research, a leading online market research company, today announced the launch of its latest online panels in Poland and Greece.
The panels have been established to meet client’s needs for high quality online research sample in these important markets and provides clients with a cost effective online research solution.
At launch the Polish panel has over 12,000 panellists, while the Greece panel currently has 5,000 panellists.
The new panels will employ double opt-in panellists interested in undertaking research studies. It will be recruited and managed to the same exacting standards of quality and privacy established across Lightspeed Research’s 26 proprietary global panels. Panellists will also be profiled on a wide range of products and services categories, allowing the selection of the most relevant sample for each survey.
Andrew Cayton, CEO EMEA for Lightspeed Research said, “We are excited to be extending our panel footprint into Poland and Greece. Client demand for quality sample in these countries has continued to grow, and we felt that it was of strategic importance for our European business to have a presence here. The new panels allow us to offer our clients a seamless sample service to the stringent quality standards currently enjoyed by our clients at Lightspeed Research.”
Press Enquiries
Ralph Risk, Marketing Director – EMEA
Tel office: +44 (0)20 7896-1950 Tel mobile: +44 (0)787 650 7689
rrisk@lightspeedresearch.com
About Lightspeed Research
Lightspeed Research delivers valuable data to help clients make informed business decisions. With proprietary online panels throughout the world, our verified, engaged, and deeply profiled survey respondents can support research studies that vary in scope and complexity. Lightspeed Research’s expert Client Operations Team offers data collection services including survey design, sample management, programming, and reporting. The company has offices throughout the United States, Europe, and Asia Pacific. Lightspeed Research is part of Kantar, the information insight and consultancy division of WPP. For more information, please visit www.lightspeedresearch.com
About Kantar
Kantar is one of the world’s largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com
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