Catalyst Custom Panels and Communities

Catalyst is Lightspeed Research’s custom panel and community research solution. Collect rich insight from your own well-defined, well profiled audience consisting of your customers and/or prospects.

Quantitative and qualitative research can be delivered through a Catalyst custom panel with an integrated or stand-alone research community.

Custom Panels

• Reach – access low incidence or highly targeted respondents
• Longitudinal – follow-up studies with the same sample in an iterative process
• Cost Efficiency – save money on sample costs, save hours on each survey execution
• Speed – quick turnaround when needed
• Innovation – deep dives in an engaging environment
• Relevance – “recency” makes your decisions more relevant, accelerates idea generation

Research Communities

• Observational – community allows you to observe and listen to ongoing conversations and examine emerging trends
• Passionate / Emotional – participants are comfortable in an online setting
• Crisis Management – take the pulse of consumers as events unfold
• Digital – apply traditional research techniques in a digital setting, leveraging technology
• Social – understand relationships among your consumers and how messaging is cascaded among your consumer base – particularly influencers of your brand