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PUTTING PEOPLE BACK INTO RESEARCH USING VOICE AND VIDEO

Lightspeed GMI’s Frank Kelly to Discuss Emerging Technologies at The Quirk’s Event

Visit Booth #103 to Learn How Voice and Video Will Play a Larger Role in the Future of Marketing Research 

Warren, NJ (February 17, 2016) – As an award-winning global data collection organization, Lightspeed GMI is committed to provide the most Learn about emerging marketing research technologies with Lightspeed GMIinnovative, quality solutions in the industry. Today, the organization announced Frank Kelly, Lightspeed GMI’s Senior Vice President of Global Marketing and Strategy, will present Putting People Back into Research Using Voice and Video at The Quirk’s Event 2016 at the Marriott Brooklyn Bridge (NY). This research presentation will discuss the rationale for incorporating audio and video components to a survey and will also unveil learnings from a series of research tests of these emerging technologies.

Kelly’s session will be held on Tuesday, February 23rd at 11:30 a.m. – 12:00 p.m. in Room 3 and will address:

  • How will voice and video change the future of marketing research?
  • How can we maximize research through these emerging techniques?
  • Will voice and video technology herald the re-birth of open-ended questions?

Attendees who wish to arrange a meeting with Lightspeed GMI management are encouraged to contact Laura Sigman. For continuous updates throughout The Quirk’s Event 2016, follow Lightspeed GMI on Twitter and the company’s blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.


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