Lightspeed Research Financial Services Group - Credit, Debit, Banking Insight

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Research Briefs

Mobile App Usage Among U.S. Cardholders

Tracking Studies

Credit Card Change in Terms Tracking Study
Balance Transfer Offer Tracking Study
Delinquency and Collections Tracking Study

Recent Client Projects and Analysis Include:

Credit card cross-ownership
Product and feature development / alignment
Direct mail and online creative testing
Risk-based segmentation and analysis
Credit vs. debit strategies
Co-brand opportunity identification
Customer segmentation
Rewards program alignment
Pricing strategies
Fee assessment and waiver strategies
Small business owner credit usage profiling

Download Financial Services Group Information:

Financial Services Group Overview
Financial Services Group Brochure

For more information, please contact us:
financial_services@lightspeedresearch.com
Phone: (617) 431-5360