USING FACIAL CODING TO MEASURE AD EFFECTIVENESS
Kantar’s Emotion Analytics offers researchers the ability to quantify emotion from more than 5.5 million Kantar panelists in real time through Affectiva’s emotion recognition technology built on an automated facial coding system. Using algorithms that measure the movement of all 43 facial muscles, Affectiva’s system quantifies 20 facial expressions and seven emotions, the intensity of those emotions and if those emotions are positive or negative.
Emotion Analytics leverages Affectiva’s dashboard to evaluate the moment-by-moment emotional reaction and engagement to an advertisement by age and gender, these measures are benchmarked against norms built on the analysis of over 24k advertisements.
How can you utilize facial response coding?
- Benchmark how your videos perform against those of your competitors
- Compare by geography, product category, media length and repeat view
- Optimize content, brand engagement & media spend