In the News



Learn how Lightspeed makes research easy. Explore the latest news, events and information from the leaders in digital data collection.

Lightspeed has launched Video Answers, which offers the ability to capture and analyse video open ends as part of survey research, in the Americas, Europe, Middle East and Africa.

Looking Into 2017: The Methods
As the New Year starts, what will be ‘hot or not’ in our industry is the question of everyone’s lips. We turn to a consortium of industry opinions to try and deliver an answer to this: The first question, it appears, is do we need to ask about methods anymore.

Americans Are Missing An Easy Trick To Finally Achieve Their New Year’s Resolutions
SodaStream Survey Reveals 49% of Americans Don’t Drink Enough Water, Despite 48% Knowing that Proper Hydration May Help Achieve Health Goals

Success can take many different forms, and our panel of research experts have touched on a number of different perceived victories, from Donald Trump to neuroscience.

Unsurprisingly in this tumultuous year, there were two campaigns – one either side of the Atlantic – that stood out for our panel in 2016.

Lightspeed has announced eight promotions to management positions in EMEA operations, including Derek Gibson, who has been made director of operations in France and the UK.

Lightspeed Adds Malaysian Office
WPP-owned digital data collection specialist Lightspeed has opened an office in Kuala Lumpur, Malaysia where it has appointed Lindsay Dominguez as Client Development Lead.

Unusual Data Partners Finding Close Connections
GroupM gets an exclusive infusion of Spotify data into LIVE Panel via Lightspeed Research, which includes Spotify’s internal audience segmentation study.

MRA: Does it Stand for Market Research Association or My Research Asset?

The US Election – Do Australians care?
What seems to be a perpetual U.S. election campaign trail will come to an end on Tuesday, and America will have a new president. In the far reaches of the southern hemisphere hovers Australia, poised to receive news from the outside world as a reminder that we are part of it. What is our perception of the U.S. election?

Meet new ESOMAR Representatives
Lightspeed today announced the appointment of Wiepke van der Wal as National Representative Netherlands for ESOMAR.

Many Parents Fail to Recognize the Signs of Learning and Attention Issues; Stigma and Misunderstandings Are Common, New Survey Shows
More than three-quarters (78%) of parents believe children can be more successful in school simply by trying harder, but most don’t realize things like poor handwriting, refusal to do homework, and not wanting to go to school can all be signs of an undiagnosed learning and attention issue.

Lightspeed has announced two promotions within the EMEA region: Andrew Van Wezel to vice president of operations and Simon Buckley to vice president of sales.

Asian Roll-Out for Lightspeed’s Tech Research Tools
Kantar-owned agency Lightspeed has launched eight research products in Asia, combining its proprietary fieldwork and panel management expertise with emerging technology offers from partner companies.

Lightspeed has introduced eight new research capabilities across Asian markets.

ESOMAR LIVE: New Ways of Collecting Data 

Aflac Survey Finds Millennials Big on Job Benefits, Small on the Finer Details
Millennials now represent the largest segment of the U.S. labor force (53.3 million), and they have strong feelings about the compensation and other benefits they expect their employers to offer. Nearly two-thirds (65 percent) of millennials expect an annual raise, followed by 60 percent who said they expect to be offered major medical insurance coverage, according to the 2016 Aflac Open Enrollment Survey released today by Aflac (NYSE: AFL), the leading provider of voluntary insurance sales at the worksite in the United States.

Lightspeed’s Alexander Wheatley Named Winner Of First Ever Corporate Young Professional Award At ESOMAR Congress 2016
Alexander Wheatley, Lightspeed’s award-winning Research Innovator, was recognized at ESOMAR CONGRESS 2016. Earning accolades for his presentation, Head or Heart: The Conflicts of Political Polling, Wheatley won the inaugural ESOMAR Corporate Young Professional Award.

Lightspeed Launches Survey Quality Tool
WPP-owned digital data collection specialist Lightspeed has launched a proprietary engagement assessment metric called the Survey Health Score (SHS), which captures real-time panelist feedback and satisfaction levels post-survey.

Data collection company Lightspeed has announced Survey Health Score ( SHS ) to capture panellists’ feedback and post-survey satisfaction levels in real-time.

Jennifer Carrea has joined Lightspeed as chief executive officer of All Global, the company’s global healthcare practice.

Jennifer Carrea Named Lightspeed All Global CEO
WPP’s healthcare panel and patient community solutions provider Lightspeed All Global has appointed industry veteran Jennifer Carrea as Chief Executive Officer. She also joins the Lightspeed Board of Directors.

The Kantar-owned digital data collection company has launched 10 new capabilities in the Australian market, including facial coding and social media intelligence.

Kantar Unveils New Identity 
The Kantar brand is to become more dominant across all its operating brands in a new corporate identity revealed today.

“Mobile first” like you mean it
Researchers should use the effects of mobile to their advantage, not just adapt their methodology to suit.

Here comes the sunscreen, but…
Lightspeed GMI mobile survey finds many Americans still opt out day to day or for much of the year

Moore School Marketing graduate presents sports fan research at NACDA conference
Alex Derrig gained in-depth, practical experience through an independent study on sports fan home game attendance

The endorsement Olympics
Even as Olympics officials have changed the rules to enable more athlete endorsements, however, new polling raises the question of how many Americans will be paying close attention: 57% of respondents to a recent Lightspeed GMI mobile survey say they will watch as many events as possible, but 43% of respondents aren’t interested in watching any of the 2016 Olympic Games.

The Impact of Survey Design on Honesty
In any context there are many questions with factual answers which are difficult to answer; “have you considered an affair?”, “how many vegetables do you eat?”, “how often do you go to the gym?”, “have you lied to your boss?” to name just a few.

Southwest MRA Member Spotlight: Ellen Pieper 

Lightspeed GMI Recognized for Innovation and Creativity and Announces Continued Growth Milestones
As leaders in global digital sourcing and data collection, Lightspeed GMI received an unprecedented milestone achievement of earning its 27th industry award across the brand’s portfolio since its tally began eight years ago. Most recently honored with two 2016 WPP Atticus Awards, Lightspeed GMI’s work demonstrates creativity and impact across the marketing research industry.

Americans Believe Being On Team USA Is Dream Job
Cheering on Team USA is an exciting experience, but watching our country’s athletes realize a lifelong journey awakens the dreamer in most of us, too. In a national co-branded survey released today by Jif®, America’s leading peanut butter brand. Americans’ feelings toward Team USA and Olympic Games dreams were revealed. From what people would do to be part of Team USA to what events they’d dream to experience on the global stage to what new sports they’d imagine if the possibilities were limitless.

MEC Launches MEC Touchpoints
MEC, global media agency,, today launched MEC Touchpoints, a tool that builds on MEC’s knowledge of the consumer purchase journey combined with global media-survey data from the recently launched GroupM LIVE Panel.

Advantage: neither
Americans are so dissatisfied with their current major-party options for president that a higher percentage refrains from choosing Hillary Clinton or Donald Trump than picks either of them in the latest Lightspeed GMI Mobile Pulse survey.

Aflac Study: Millennials Often Underestimate Health Care Costs
Aflac, the leading provider of voluntary insurance sales at the worksite in the United States, today announced results from the 2016 Aflac WorkForces Report, revealing how millennials are more likely to embrace a nontraditional approach to pay their medical expenses compared to older generations

TV most important source for EU referendum information
A poll by Kantar’s Lightspeed GMI has found that four in ten Brits (43%) say the TV is their main source of EU referendum information, while two in ten (21%) use newspapers (online and/or print) as their second main source.

Summer Travel Spotlight: What to Expect from American Travelers this Season
With gas prices down and more money in the pockets of Americans, Choice Hotels International, Inc., one of the world’s largest hotel companies, reveals the findings from its annual summer travel survey, which tracks the travel habits of American leisure and business travelers.

8 tips for successful sampling
My company’s basic premise is to pull an appropriate sample using the right variables for a particular client. Sampling should be customized for each client based on their expressed objectives and needs.

Why You Should Never Sample On Auto-Pilot
How do you decide the right sample variables to control on? The sample supplier needs to understand the objectives of the research as well as the analytic plan in order to make solid recommendations.

After a Long Romance, Qual and Quant to Wed
While it may not have been love at first sight, perhaps a marriage based on convenience can still be good and be one that will produce a new generation of researchers that possess keen observation skills and data analysis skills in equal measure.

Global data collection company Lightspeed has appointed Darren Magot as west region sales vice-president as part of the company’s growth in the Americas.

Lightspeed GMI Names Asia Pac Regional Operations Lead
In Singapore, WPP-owned digital data collection specialist Lightspeed GMI has promoted Neha Jindal to the role of Regional Operations Lead for the Asia Pacific region.

Caroline Frankum has been appointed as chief executive officer, EMEA at Lightspeed GMI

The impact of survey design on respondent honesty
There are many questions that are difficult to answer. Fortunately, the anonymity and context of online research puts researchers in a unique position to secure honest answers to sensitive questions.

How can I blend sample sources without impacting my data?
Research has consistently shown that all panels are not the same. Recruitment sources and management practices vary, and this can cause differences among panels.

Lightspeed GMI Rolls Out Panel Overlay Service
Lightspeed GMI has announced the US launch of a service called AmplifyR Appends, consisting of consumer datasets tied to an online survey panel.

Kantar and Google Consumer surveys have announced a new partnership.

Global data collection company Lightspeed GMI has expanded its Re-Track, QuickTurn and Fast Track Service solutions across the Asia Pacific region.

AsiaPac Roll-Out for Lightspeed GMI Tools
WPP-owned online specialist Lightspeed GMI has rolled out is tracker design review service ‘Re-Track’, and its QuickTurn Insights and Fast Track Service solutions in the Asia Pacific region.

Lightspeed GMI has signed a multi-year contract with comScore to assist in building and maintaining its Total Home Panel.

Lightspeed GMI to Build US Household Panel for comScore
WPP digital data collection firm Lightspeed GMI has signed a multi-year panel building and maintenance contract with comScore, and hired Chris Fabber to lead it. The resulting ‘Total Home Panel’ will provide comScore with a window on cross-device Internet traffic in US households.

Love for the Queen on her 90th birthday
As the Queen celebrates her 90th birthday, marking 64 years in power, here at Kantar we’ve been looking at how people feel about the Queen, and if they are celebrating her birthday. A poll by Kantar’s Lightspeed GMI found 71% of Brits think the Queen is doing a good job (45% – very good). Just 3% of respondents feel the Queen is doing a bad job (2% – very bad).

Nearly Half Of Aussies Don’t Plan To Mark ANZAC Day: Study
A study recently conducted by Lightspeed GMI, a leading global online research provider, shows only 54.4 per cent of Australians plan to mark ANZAC Day this year.

New methods to test creative
Traditional survey rating metrics often fail to give the full picture, but there are now a range of online panel research measures to help advertisers test their creative, according to a leading market researcher.

Digital data collection company Lightspeed GMI has made new appointments to the Latin American operation it established in 2013.

Trump v. Clinton? Yes, Britain, it could happen
In a survey by Lightspeed GMI, Trump is the presidential choice of 10% of Brits against former US Secretary of State Hillary Clinton, who is the choice of 39%. “Someone else” receives 21%. Another 18% say they’re not interested in the US presidential election, and 12% say they don’t know or are undecided.

Breaking the mold of the ‘classic’ survey
When a client needed an update to its long-term ATU study completed by a physician panel, we worked with our sister company Lightspeed GMI to break the mold of “classic” surveys. This survey suffered from many of the standard limitations of ATUs: It was a multicountry survey used to track performance of very similar products. The same physicians responded to the questionnaire as many as three times per year. To address the challenges, Kantar Health and Lightspeed GMI worked together to develop a new approach based on gamification techniques that would incorporate a questionnaire design to increase physician involvement.

UK Women Wake Up for Facebook
When do you first check your social media accounts? Chances are, a growing proportion of you do so before you even leave the cozy confines of your duvet. According to February 2016 data from Kantar conducted by Lightspeed GMI, 18.4% of UK internet users first check their social media profile in bed when they wake up. This was the most popular daypart and was up from just 9.9% in November 2014.

Kantar Helps Sibling GroupM Shops Boost Their Planning Acumen With New ‘Live Panel’
WPP media arm GroupM is collaborating with sibling research unit Kantar to bolster its agencies’ planning capabilities.The media and research arms have created a new planning platform called “Live Panel” that will be utilized by GroupM media shops including Mindshare, MEC, MediaCom and Maxus. The new platform combines a number of agency processes with Kantar offerings such as the Lightspeed consumer research panels in 30 markets to create an enhanced suite of planning tools. The platform will also integrate purchase and retail behavior data via Kantar’s Worldpanel and Shopcom offerings and add brand equity data from Kantar’s Millward Brown Brand Z.

GroupM’s “Live Panel” Transforms Media Planning With Greater Precision, Speed And Efficiency
GroupM today announced the launch of LIVE Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage. With seamless access to a global panel of more than 5.5 million consumers in 30 markets, LIVE Panel delivers the actionable insights needed to inform media decisions for both global and local campaigns. The new platform connects with multiple data sources across Kantar’s market leading data and research assets and integrates with the bespoke planning tools of GroupM’s media agencies to accelerate the time from insight to planning to implementation.

GroupM Creates Global Consumer Survey Tool Connecting to WPP Data
WPP media agency network GroupM is starting a global consumer survey tool called Live Panel as part of a larger effort to make better use of its own data. GroupM units will use the panel, which includes Lighspeed sample of over five million consumers in 30 markets, to help determine which consumer segments to target with a digital ad buy, or to learn more about the behaviors of people they’ve already identified as likely to purchase the product

Picture This – Visuals are ‘Gold Dust’ for Brands and Researchers
Jon Puleston, VP innovation with Lightspeed GMI, unveiled the science of visual communication, demonstrating how images can be not just more memorable but more quickly recognised than text alone. Simple is usually better, and when icons are used in survey research, the more literal, the better.–visuals-are-gold-dust-for-brands-and-researchers/id/5004472

Luxury marketers bullish on Instagram, wary of Snapchat
A survey of social media users published in late 2015 indicates that sponsored social media messaging is a strategy that eclipses traditional media such as radio and print in effectiveness. Respondents to the survey, produced by Lightspeed GMI, Halverson Group, and The Right Brain Consumer Consulting, ranked sponsored social media messages on Periscope, Snapchat and Instagram as the top three tools.

Brits still love to do it in bed
Percentage of people checking social media before they get up has nearly doubled. 18.4% of Brits say they check social media first thing in the morning, whilst they are still in bed, up from 9.9% of people in 2014.

Who’s the Boss of Workplace Culture? HR, Managers and Employees Disagree, New Workforce Institute Study Finds
Human resources pros, people managers and employees have very different opinions about workplace culture—who drives it, what’s important to creating a great one, and what can destroy it, according to new research commissioned by The Workforce Institute at Kronos Incorporated and

The Problem with Being Your Child’s Best Friend
A study recently released by The Family Room LLC, FocusVision, and Lightspeed GMI reveals that 54 percent of Millennial parents consider their children as “one of my best friends.”

The Insight Innovation Exchange ( IIeX ) Europe is taking place in Amsterdam this week. Bronwen Morgan reports on some of what she learned on the first day. What started as a grey, drizzly day in Amsterdam brightened up as the day wore on, but the most heat generated during the conference was as a result of one name: Donald Trump.

Quick-Fire Brand Inspiration in a Snap
Snapshot features a proprietary set of tools with a track record of delivering a holistic, strategic, and future-focused view of a brand.

Women are bigger binge-watchers
Lightspeed GMI survey shows Netflix, Amazon Prime Instant top two subscription TV services

Lightspeed GMI Relocates ‘s-Hertogenbosch Office
In the Netherlands, WPP-owned digital data collection specialist Lightspeed GMI is relocating its ‘s-Hertogenbosch-based office to a larger facility, to facilitate growth of the company’s European operations.

Apple in the hot seat
A new Lightpseed GMI survey of 500 US adults age 18 and older, conducted February 17-18, shows 74% of those surveyed saying Apple should unlock the terrorist’s iPhone while 26% say Apple should not unlock the phone. However if Apple does not unlock the phone, only 41%, a strong plurality but far from the 74% who think Apple should comply, say it will hurt their view of the brand while 59% say it will not. 

How millennials see themselves
Mintel and Lightspeed GMI surveyed 739 internet users between the ages of 18 and 34, asking them about their perceptions of themselves, how they believe other generations perceive them and what their true priorities are.

MediaCom unveils new Cultural Connections partnership with world-renowned Hofstede Centre
This partnership will see MediaCom and The Hofstede Centre working together to update the ground-breaking research carried out by renowned Dutch social psychologist and the father of scientific cross-cultural analysis, Dr Geert Hofstede. Hofstede’s theories, first published in 1980, are the most commonly used and cited models of national culture. This update will be the largest study of its kind, surveying over 60,000 consumers across 52 countries in partnership with Lightspeed GMI, part of Kantar Worldwide, the data investment management arm of WPP.  For the first time ever, the updated results will reflect the impact of a multi-platform digital world.

Lisa Courtade elected MRII Board President for 2016, Lightspeed GMI’s Susan Frede named to Board
At it’s December meeting the Board of the Marketing Research Institute International (MRII) has elected Lisa Courtade, Merck’s Executive Director, Global Customer and Brand Insights, as Board President for 2016. She succeeds Wayne McCullough, Director of the Office for Health Equity and Inclusion at the University of Michigan Health System, who now becomes Immediate Past President

Valentine’s Day or CNY: Which has created the most buzz online?
According to a recent study , love is clearly in the air and consumers in Asia Pacific have indeed caught the bug. On average, people plan to spend US$100 on Valentine’s Day gifts this year.

Why males may get luckier on Valentine’s Day
A Valentine gift poll, by Lightspeed and a clear look at what consumers across Hong Kong and China want this Valentine’s Day.

Working Americans’ Lack of Tax Know-How Is Costing Them in a Big Way, Study Shows
The 14-question survey, which was conducted in November on United Way’s behalf by Lightspeed GMI, included a national sample of 1,000 adult working taxpayers who were earning less than $62,000 annually (we’ll get to the importance of that figure in a moment). The results showed that most low-income and middle-income working Americans really don’t have a good grasp of what tools could help them land a bigger refund, or how they can save extra cash.

Kicking off the year with ESOMAR
As marketers for market research, we’re already aware that the market research industry is one of the best industries to be in, but it’s still nice to be recapped with cold, hard market research facts gleaned from The ESOMAR GMR. Globally, the market research industry is worth US $43 billion.

4 Mistakes to Avoid When Developing Your Beacon App
The rise of iBeacon technology was one of the major news stories of 2015. Nevertheless, near the end of 2015, many mainstream publications rushed to declare Apple’s iBeacon technology as a fad that couldn’t live up to its hype. This resulted in many business insiders stepping up to give insights on the real state of the beacon industry.

Tackling Data Overload: Making Sense of Complex Multi-Source Data
This Association of Survey Computing (ASC) conference was interested in exploring how the concept of “research data” is changing and discovering the ways practitioners are getting to grips with the many challenges and opportunities thrown up by this data revolution. This article showcases a presentation by Jon Puleston – VP of Innovation of Lightspeed GMI at Kantar business – that investigates the science of visual communication and examines the role icons, charts and visuals play in the gathering and delivery of research data. Amongst other things, it discusses how we process visual information, how visuals help us to remember information and how visuals motivate us to consume information. It also provides best practice advice for using icons and charts in research and guidance on how to exploit visuals when delivering research information.

Does your website need a makeover? Ask these 5 questions
A recent study by Lightspeed GMI found that more than 93 percent of consumers now conduct online research before making a purchasing decision.

New Survey Finds Most Working Americans Unaware of Free, Money-Saving Tools and Tax Credits
Working Americans earning$62,000 or less could be leaving money on the table this tax season. A new national survey shows that 72 percent of working Americans are unaware they qualify for a free tax preparation service that can put more of their hard-earned money back into their pockets. Nearly one third of those surveyed pay someone else to complete their returns.

The Changing Future of Panels

Methodology: How the 2016 Best Countries Were Ranked
The 2016 Best Countries report and rankings are based on how global perceptions define countries in terms of a number of qualitative characteristics, impressions that have the potential to drive trade, travel and investment and directly affect national economies. Sixty nations were measured in the inaugural report.

Lightspeed GMI Adds IT Professionals to US B2B Sample
WPP-owned online specialist Lightspeed GMI has expanded its B2B sample with the addition of a panel of US-based IT professionals, profiled on primary job function and role, industry, department / function area, and company size.
Are the Best Days of Online Research Panels Behind Us?
Future research panels will be smaller, but will serve many purposes.
Lightspeed GMI Unveils IT Professionals Panel 
Lightspeed GMI has expanded its US B2B sample offer with a phone-recruited panel of IT professionals across the US.


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