In the News – 2015 Archive

In the News – 2015 ARCHIVE

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Three Predictions for Marketing Research in 2016
Marketing research is an evolving industry; with opportunities for those that can quickly adjust to the changes and discover creative means to do more with less. Clients expect deeper, enriched results at an accelerated pace.
Do Company Ethics Affect Consumer Behavior?
Do consumers really care about whether companies are ethical when they decide to patronize them? Or are other attributes (such as brand loyalty, price, convenience, assortment, etc.) so important to consumers that they ignore ethical issues when making a purchase decision?
More of us making New Year resolutions
A poll by Kantar’s Lightspeed GMI shows that more of us have made 2016 New Year resolutions than in 2015, although the majority still aren’t bothered. In 2015, 76% of people questioned said they have not made any resolutions, this has decreased to 71% in 2016.
David Shanker Discusses Lightspeed GMI’s Political Profiler
Lightspeed GMI recently added extensive historical voter data to its world class U.S. panels. Through detailed analysis of research results among verified U.S. voters, Lightspeed GMI now offers marketing research agencies, media organizations and political consultants a customizable research solution.
61 More Predictions for 2016 by Research Industry Thought Leaders
Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions to think about as you plan for the year ahead.
Lightspeed Appoints Filz New Head for Asia Pacific
The switch in roles supports the brand’s aim to strengthen its network and business to meet the evolving need of clients and the industry
2015 Review: the best campaigns
A good advert can get people talking, and not just about the brand, organisation, or even person behind it. Our review panel have chosen their favourites from the year – see if you agree.
2015 Review: the buzzwords
Automation, authenticity, agile – and that’s just the buzzwords starting with ‘a’. Our panel offers up their words that defined 2015.
2015 Review: the most significant developments
As the end of the year approaches, it’s once again time to look back at the highs and lows of the last 12 months. This review article, the first in a series of five, uncovers what market researchers consider to have been the most significant developments of the last year.
Fighting food fads
In the poll conducted by Lightspeed GMI on behalf of Mintel, 1,611 Canadians were asked about their attitudes towards “free-from” foods, or products that claim to be free from potentially undesirable ingredients.
Lightspeed’s Filz to take on APAC CEO role
Martin Filz, currently CEO, EMEA at Lightspeed is to become CEO, Asia Pacific on January 1 of next year.
For the holidays, home
To reach Millennial parents this holiday season, marketers must tie messages to kids and family
CrowdEmotion helps BBC read emotion of TV audiences
At the annual MRS Awards ceremony, BBC Worldwide,  the BBCs main commercial arm, and global panel provider, Lightspeed GMI, were awardedthe MRS Award for Advertising & Media Research for their audience research project, conducted by emotion intelligence platform CrowdEmotion.
Top Bing Ads Finance tips to get ahead in 2016
Not only does January signal the beginning of a new seasonal peak for finance, research from Lightspeed GMI & Mintel shows that consumers are increasingly optimistic about their finances for the future. According to the research, there is a 2% increase in the proportion of people who are confident with their finances, whilst fewer people are worried about what the future holds.
Do Company Ethics Affect Purchase Decisions?
Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical, according to an April 2015 study.
Lightspeed GMI unveils political profiling tool
Reaching verified US voters, Political Profiler allows targeting by political party affiliation, voter preferences and voting frequency. It also provides social interest profiles such as animal rights activists and healthcare reform supporters, and charitable giving profiles, such as religious donors or environmental donors.
MRS Awards 2015 winners announced
The Market Research Society’s annual awards took place last night in London, with big winners including StreetInvest and Lightspeed GMI.
Lightspeed GMI Launches US Political Profiler
In the US, WPP-owned digital research specialist Lightspeed GMI has introduced a tool called the Political Profiler, which enables targeting by political party affiliation, voter preferences and voting frequency.
BBC takes new approach to content
A new approach to content validation and development by BBC Worldwide, based on analysing and quantifying the emotions behind the usual survey opinions, has won the broadcaster the Grand Prix at the recent MRS Awards.
StreetInvest Carries Off MRS President’s Medal Award
This year’s MRS Awards saw UK charity StreetInvest carry off the President’s Medal for its ‘Growing up on the Streets’ project, which has recruited street children in three African cities to provide observations on their experiences and those of other young people in their network.
South African CIOs aware of risk – but haven’t got a plan
The new survey from Fortinet, a provider of cyber security solutions, reveals that insufficient wireless security is a concern for 71% of the Information Technology Decision Makers (ITDMs); hardly surprising given that 29% of the enterprise wireless networks put in place for internal employees, do not have the basic security function of authentication in place.
Cyber Security Is a Top Priority for Marketers
Cyber security is a top concern for executives in the US and Europe. Executives in Asia, however, stack up their priorities differently, according to July 2015 data.
Half of Brits not bothered about Black Friday bargains
A poll by Kantar’s Lightspeed GMI into whether Brits plan to buy anything on Black Friday (27th November 2015), has found that over half of us aren’t bothered.
Are Social Posts The Most Effective Way To Market?
According to the results of a July 2015 survey, social media users say sponsored social messages are equally, if not more effective than other types of marketing strategies.  Periscope and Snapchat ranked higher than more mature tactics like search or print ads and they are newer platforms.
Looking for love? Scrap the app
In recent years, the dating game has changed with an explosion of mobile dating apps, but who is using them? And are these the right places to find love?
Black Friday: news, views and soundbites (but please just let the retailers get on with it…)
Public apathy: a survey of over 3,000 shoppers from our sister company Lightspeed GMI showed that 57% of British shoppers had no plans to buy an item in the Black Friday sale (up from 55% in 2014). Of those that were planning to participate, 13% said that they planned to buy something in store and 35% reported that they planned to buy something online. for love? Scrap the app
In recent years, the dating game has changed with an explosion of mobile dating apps, but who is using them? And are these the right places to find love?

iGen Insight on why Black Friday is here to stay
With Black Friday only a week away, iGen Insight look back at the story from last year and how the toys and games space can leverage themselves at this time

Are Sponsored Social Posts the Most Effective Marketing Channel?
Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.

Tamiflu beats hot showers
When it comes to flu, Americans prefer over-the-counter meds to home remedies


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