Sites d’achats groupés : un bilan mitigé depuis l’arrivée de Groupon sur le marché français

July 5, 2011

43% des internautes Français sont inscrits mais seul un membre sur deux effectue des achats Paris, le 5 juillet 2011 : La fièvre des achats groupés et coupons de réduction gagne l’Europe et la France comme le révèle la dernière étude pan Européenne de Lightsteed Research (groupe WPP). Les consommateurs affluent pour s’inscrire sur des

Read the Full Article

Social commerce: Almost half of consumers are not convinced

June 30, 2011

London (June 30, 2011) – Havas Media Social have partnered with Lightspeed Research to understand consumer attitudes towards social commerce and current online shopping trends. The survey – conducted amongst a representative sample of 1007 UK social networkers – found that whilst the industry is hailing social commerce as ‘the next big thing’, it is

Read the Full Article

Lightspeed Research Expands Presence in Hong Kong

June 23, 2011

WARREN, NJ (June 23, 2011) -- Lightspeed Research announced that it has expanded its presence in Hong Kong to better serve existing clients and address increasing opportunities in the APAC region.

Read the Full Article

Lightspeed Research Launches New Global Custom Panel and Community Offer

June 6, 2011

WARREN, N.J. (June 6, 2011) – Lightspeed Research, a leading provider of global online panels, surveys and communities, today announced Lightspeed Engage, a new global market research offer that gives brands, agencies and market researchers access to relevant consumer insights wherever, whenever and however they need them.

Read the Full Article

Daily Deal Site Buyers Become Repeat Shoppers and Spend More While Visiting

April 20, 2011

WARREN, N.J. (April 20, 2011) – Daily deal site buyers do return to businesses after redeeming discounts and they spend more during their visits, according to a new survey by Lightspeed Research. The online survey of 3,300 Lightspeed Research consumer respondents revealed that one in four has purchased a daily deal, and of those, 69

Read the Full Article