Deutsche vertrauen Verbraucherverbänden für Produktempfehlungen

April 4, 2011

Soziale Netzwerke weit hinten als Anlaufstelle 65 Prozent der Deutschen konsultieren Verbraucherverbände für Produktinformationen, in Frankreich und Großbritannien sind es nur 35 und 36 Prozent Berlin, (April 4, 2011) Bei der Suche nach dem richtigen Produkt oder Service, ob Auto, Computer, Urlaub oder Finanzdienstleister, Deutsche befragen zunächst ihre Suchmaschine (Produkte: 76 Prozent, Dienstleistungen: 72 Prozent)

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When was the last time you made a purchase without researching online first?

April 11, 2011

London, (April 11, 2011) Logging on to compare prices, product and service features and costs has become the de facto standard for British consumers according the latest survey by Lightspeed Research. In a recent online study, only 13% of respondents said they had not done online pre-purchase research, price comparison or investigating online reviews before

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Consumers Rely on Online Reviews and Price Comparisons to Make Purchase Decisions

April 13, 2011

Consumers overwhelmingly rely on online reviews and price comparisons to research products and services before making a purchase, according to the latest survey by Lightspeed Research. In a recent online study, less than one-third (27 percent) of respondents said they had not conducted online pre-purchase research, such as comparing price or  investigating online reviews before

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Survey Shows Americans Rely on Tax Refunds to Pay Off Credit Cards

April 8, 2011

WARREN, N.J. (April 08, 2011) – Lightspeed Research today released results of a survey of American taxpayers asking whether they expect to receive a 2010 tax refund and, if so, how they plan to spend it. Of those expecting a tax refund this year (64 percent), 43 percent say they will use the money to pay off debt. For those planning to pay off debt, credit cards top the list – two out of three say they’ll be putting money toward a credit card balance.

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PC is Medium of Choice for March Madness

March 15, 2011

March 15, 201 WARREN, N.J. (March 15, 2011) – The home PC will be the most watched device to check NCAA tournament scores, according to a survey by Lightspeed Research. The survey of more than 1,000 Lightspeed Research panelists today revealed that the PC beat the TV, which 79 percent said they would consult for scores. Newspapers came in third at 29 percent. Surprisingly, smartphones were a distant fourth at 17 percent. Half of Lightspeed Research’s nationally representative sample said they will not watch any March Madness games this year. Of those who will or may watch the games, an overwhelming majority (92 percent) will be staying home to watch games and a quarter (23 percent) will watch some games at a restaurant/bar.

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