Super Bowl XLV: Ads, SmartPhone Use Grab Viewer Interest

January 26, 2011

January 26, 2011 Nearly two-thirds of 18-34 year olds planning to watch Super Bowl XLV have smartphones – and they intend to use them. A survey this week by Lightspeed Research revealed that consumers in this age group plan to make extensive use of their smartphones during the game for texting, social media, watching Super Bowl ads and more.

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Social Media Users ‘More Demanding’

January 12, 2011

1 in 5 consumers who complain to brands via Twitter or Facebook want a response within the hour.

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Consumers Still Slow to Respond to Location-Based Marketing Efforts

January 11, 2011

Despite the popularity of location-based services among Smartphone users, location-based advertising and promotions are surprisingly slow to catch on, according to a new mobile survey from Lightspeed Research.

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Mobile Changes European Christmas Shopping Habits

Dec 8, 2010

Two Thirds of European Consumers Expect to Use Their Mobile For Christmas Shopping and Organising Celebrations This Year - London, Paris and Berlin ( December 8 ) – The Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), today released the results of the latest Mobile Consumer Briefing regarding the expected impact

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Lightspeed Research Grows, Unveils New Global Headquarters

November 15, 2010

Lightspeed Research, a leading provider of global online research panels and surveys, today announced the opening of its new global headquarters office located at 3 Mountain View Road in Warren, New Jersey.

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