Lightspeed Research and TNS 6thdimension Merge to Create Online Panels Leader
July 1, 2009
Basking Ridge, NJ (July 1, 2009) -- Kantar announces that from today it will begin
the process of merging the online panel business of Lightspeed Research and TNS 6th
Dimension. The merged business will operate under the Lightspeed Research company name.
David Day has been named Global CEO of the merged business, while continuing as interim
CEO for Europe, the Middle East, and Africa. Day will be supported by Chris Urinyi, CEO, The Americas, and Terry Wiley, CEO, Asia Pacific. Kantar CEO Eric Salama commented, “The decision to merge our online panels business is the result of detailed conversations with clients about their present and future needs and an extensive cross-company analysis of our capabilities, strengths and market opportunities.”…
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Multi-Country Study Examines How We Use Mobile Phones Now and What We Might Do in the Future
June 30, 2009
Study finds that 11% of Britons never make a phone call on their mobile and with GPS satellite navigation capabilities, mobiles could be the new maps. London (June 30, 2009) -- A multi-country study released today by Lightspeed Research (www.lightspeedresearch.com), a leading online market research company, shows the increasingly prominent role mobile phones are taking in our lives. With ownership of mobile phones so high and so many different functions now available, it is increasingly important to understand how people are using their mobile phones and what future opportunities there might be for new applications…
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David Day Named Global CEO of Lightspeed Research
June 8, 2009
Princeton, NJ (June 8, 2009) -- Lightspeed Research has announced that David
Day will be taking over from Anne Hedde as global CEO of Lightspeed Research, effective
immediately. Hedde is leaving the company to pursue a different role at a competitor business and will hand over her responsibilities over the next few weeks. Day - who will report directly to Kantar chairman and CEO Eric Salama - will continue in his roll as European CEO for an interim period. Commenting on the changes, Salama said: “I am delighted that we are able to promote from within and to have David as the new CEO…
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2009 is Primetime for Online Video
May 28, 2009
Initial data from The Global Web Index shows that it’s consumers, not traditional broadcasters who will shape the future of online video/broadcasting. London, UK (May 28, 2009) -- Trendstream, a specialist social media research consultancy, has launched a preview of The Global Web Index, a twice yearly survey powered by Lightspeed Research into web usage that quantifies global web trends and the impact of social media. Focusing on online video, the research shows that 2009 is primetime as video is transforming the web and the way in which consumers interact with video content…
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Lightspeed Research Launches Sample De-duplication Solution
May 28, 2009
Machine ID is the Latest Component in Lightspeed Research’s Data Quality Arsenal. Princeton, N.J. (May 28, 2009) -- Lightspeed Research, a leading global online research provider, has announced the launch of a sample de-duplication solution. Using Machine ID, Lightspeed Research disallows respondents to retake a survey from the same computer either through multiple panel sources or attempts to “game the system” by using multiple identities…
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