The Mobile Shopping Revolution
October 14, 2010
Basking Ridge, 14th October 2010: With the increasing ownership of smartphones, a survey from Lightspeed Research has shown the potential for a new boom in mobile shopping.
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29% of European Mobile Consumers Respond to Mobile Adverts They See
October 11, 2010
MMA-Lightspeed Research Reveals Strong Consumer Awareness and Potential of Mobile Advertising London, Paris and Berlin: (October 6, 2010 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), today released results of its latest UK, French and German Mobile Consumer Briefing investigating exposure and response to mobile advertising.
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Workload, stress, pressure: technology ensures working Brits are never far away from the office – even on holiday
September 30, 2010
Hotel rooms become virtual offices as 44% of Brits work on their holidays London, (September 29 2010): New survey findings from Lightspeed Research (www.lightspeedresearch.com), a leading online market research company, show that almost a half of British workers who took a holiday (44%) worked while on vacation.
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It’s game on for Facebook users
September 14, 2010
The latest findings from leading online market research provider Lightspeed Research highlight the growing importance of social games for Facebook users. More than half (53%) of the Facebook users surveyed had played a social game, with two thirds (65%) starting to play in the last year including 13% in the last month. 19% of social gamers considered themselves ‘addicted’.
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Quarter of European Consumers More Likely to Respond to Advertising If Offered A Mobile Response Option
September 13, 2010
The Mobile Marketing Association (MMA) and research partner, Lightspeed Research, today released results of the latest UK, French and German Mobile Consumer Briefing reports on advertising with mobile response options. The research found that, on average, a quarter of consumers would be more likely to respond to advertising in any media if it allowed them to do so using their mobile device. Of the most common mobile response options, texting a keyword to a shortcode was consumers’ preferred method for responding to adverts in each country.
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