It’s Game On for Social Networkers
September 8, 2010
More than half of social networkers play games and 17% are ‘addicted’. London, UK (September 2nd) -- The latest findings from leading online market research provider Lightspeed Research (www.lightspeedresearch.com) highlight the growing importance of social games for social network users. More than half (58%) of the social network users surveyed had played a social game, with two thirds (68%) starting to play in the last year including 12% in the last month. Of social gamers, 17% considered themselves ‘addicted’ to social games...
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Senator Durbin’s Amendment Could Affect Consumer Debit and Credit Spending
June 3, 2010
Consumer debit and credit spending could be affected by Senator Durbin's amendment. Cambridge, Mass., (June 3, 2010) -- A new study from the Financial Services Group at Lightspeed Research shows that the majority of U.S. consumers are not in favor of the payment choice limitations that could ultimately result from Senator Durbin’s amendment to the proposed financial reform bill...
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Paying for Sport Online
May 26, 2010
FIFA undervaluing online World Cup rights as global audiences pay
for sports content online. LONDON, (May 26 2010): With kick off of the football World Cup less than a month away, the latest research from the Global Web Index (www.globalwebindex.net), a collaboration between online market research provider Lightspeed Research and Trendstream, demonstrates the massive potential for generating revenue from online sports rights...
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Social Games Herald the Era of ‘Geek Chic’
March 19, 2010
Global social media research shows women, divorcees and families are amongst the most addicted to social games. London, (March 19th 2010) -- The rising popularity of games played on social networking sites is well documented, but findings from the Global Web Index (www.globalwebindex.net), a collaboration between online market research provider Lightspeed Research and Trendstream, have identified the most addicted players. The stereotype of ‘geeky’ teenage boys obsessed with computer games certainly doesn’t fit social gaming…
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Online-Spiele begeistern ein zunehmend breiteres Publikum
March 18, 2010
Weltweite Statistiken zum Thema Social Media zeigen, dass Frauen zu den aktivsten Nutzen
von sogenannten ‚Social Games‘ gehören. London, (März 18 2010) -- Die zunehmende Beliebtheit von Spielen auf sozialen Netzwerken ist bereits dokumentiert worden. Neue Ergebnisse des Global Web Index (www.globalwebindex.net ), einer Zusammenarbeit der Marktforschungsunternehmen Lightspeed Research und Trendstream, zeigen nun die aktivsten Nutzer. Das Klischee vom zurückhaltenden Computerfreak trifft kaum noch auf Social Gaming zu…
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