This portal shares research with clients, colleagues and our market research community. Each newsletter focuses on how we illuminate data through customized research strategies, survey design services and enhanced technology solutions.
LIGHTSPEED UNVEILS KEY LEADERSHIP CHANGES
New Structure Designed to Accelerate Innovation and Growth
Lightspeed unveiled Caroline Frankum, EMEA CEO and Nick Nyhan, Kantar’s Chief Digital Officer, have been chosen to lead the organization into its next phase of growth and success as Global CEO and Chairman respectively. The new leadership balances continuity in key positions while repositioning Lightspeed’s focus on panelist engagement, driving efficiency, and empowering clients.
Caroline joined Lightspeed in June 2016 after seven and a half years at Hall & Partners, the last three as CEO, EMEA. She previously spent 15 years client-side in a variety of research and marketing roles predominantly at media businesses including Sky, UKTV and Fox Kids/Jetix.
Nick has been with Kantar since his digital research company Dynamic Logic was acquired in 2005 and later merged into Kantar Millward Brown. He has been Chief Digital Officer at Kantar since 2010.
ENRICHING QUALITY WITH TECHNOLOGY SOLUTIONS
More Engaging Surveys, Higher Quality Data
Today, technology shapes the way we live. But how can we use technology to gain deeper insights? To create new value and generate higher quality data, Lightspeed now bundles its engagement expertise with scalable technology platforms. Our award winning staff combines our strategically significant, game-changing responsive and prescriptive survey design solutions with video open ends and emotional coding.
Emotion Analytics, initially launched in APAC in 2016 as Facial Coding, offers researchers the ability to quantify emotion from more than 5.5 million Lightspeed panelists in real time through Affectiva’s emotion recognition technology built on an automated facial coding system. And, as more consumers embrace video as a means of communication, Lightspeed can now leverage this medium to gather more insightful input from survey research through Video Answers. Partnering with Voxpopme, Lightspeed offers clients the ability to capture and analyze video open-ends, at scale and in real time.
As Lightspeed delivers the next generation of market research solutions that leverage a combination of attitudinal and behavioral data, marketers can go beyond standard surveys to connect with today’s consumers. Click here to learn how to illuminate your insights…
FIELDWORK IN ACTION
Study Reveals the 2017 Best Countries in the World
U.S. News & World Report, in collaboration with BAV Consulting and the Wharton School of the University of Pennsylvania, recently undertook its annual survey of the best countries in the world. The 2017 rankings evaluated 80 countries across 24 rankings drawn from a survey of more than 21,000 global citizens, measuring 75 dimensions that have the potential to drive trade, travel and investment and directly affect national economies.
Year after year, Lightspeed plays a critical role in this undertaking by surveying engaged citizen across the Americas, Asia, Europe and Africa. Click here to see the rankings…
Technology: A Disruption to the Chinese New Year?
Chinese New Year (CNY), also known as the Spring Festival in Mainland China, has been celebrated for thousands of years. Traditional Chinese customs are observed with this holiday, such as giving red pockets, family gatherings and reunion parties and gift giving. Many argue that these customs and behaviors cannot be easily influenced or replaced by external factors. However, China is a fast adopting culture increasingly driven by the latest technologies. With this in mind, Lightspeed ran a short survey following the 2017 CNY holiday amongst 1,024 of its panelists in China, to understand how and if new technologies have changed the way people celebrate today. Click here to see the results…
CUSTOM PANELS, CUSTOM RESULTS
comScore recently launched a syndicated service called Connected Home, which taps into its Total Home Panel to measure consumer behavior across home network-connected devices. Since 2016, Lightspeed has built and maintained comScore’s Total Home Panel. Concentrating on U.S. households, the panel enables comScore to measure and better understand the totality of household internet traffic across all device types including PCs, mobile, tablet, game consoles, connected television and the Internet of Things.
Lightspeed COO Americas Chris Urinyi stated, “We have been rapidly expanding our ability to collect behavioral data, from our global proprietary consumer panels to custom panels. comScore has a solid reputation for its global cross-platform measurement. Our partnership drives growth for both companies, unique value for our panelists and broaden our capabilities.” Click here to read more…
PAINT A BETTER PICTURE OF YOUR TARGET CONSUMER
Lightspeed’s AmplifyR Appends Now Available in AMS and EMEA
Initially launched in the Americas region in 2016, Lightspeed now offers its data append capability, AmplifyR Appends, in the Europe, Middle East and Africa region. AmplifyR Appends offers a deeper understanding of targeted consumer segments by overlaying demographic data and lifestyle attributes to panelist profiles and their survey responses. By combining third party data with Lightspeed’s panelists’ profiles, it marries behavioral and attitudinal data to paint a more complete portrait of your target customer.
- Comprehensive view of panelists
- Simple, intuitive automated application
- Connects research to marketing activation
- Marries behavioral and attitudinal data to paint a more complete portrait of your target consumer
Lightspeed Panel Book
Global Research, Quality Respondents
At Lightspeed, the strengths we share around the world – our core standards – allow us to facilitate a deep understanding of consumer opinions and behavior. From innovative technology to proven sampling methodologies, our authentic insights measure millions of respondents in North America, Latin America, Asia Pacific, Europe and the Middle East.
BEHIND THE SCENES LOOK AT THE INSIGHT SHOW 2017
Covering the full spectrum of insight, research and data analysis, Marketing Week’s Insight Show generates actionable intelligence into strategic actions. Caroline Frankum, Global Chief Executive Officer, gave us a behind the scenes look at The Insight Show 2017 – hear her thoughts on the future of Lightspeed, the transition to mobile and what’s coming next.