White Papers
Learn more about online market research and panel management best practices, consumer research developments, and our experts’ latest findings on key research issues.
Research-to-go: Cell phone-based research offers speed, novelty
Published in the Quirk’s Marketing Research Review
Presents Lightspeed Research’s findings on mobile research.
Global Mobile Research Studies
Published in a special edition of Research on Research Newsletter
Investigates the feasibility of mobile as a data collection method and highlights mobile study findings, best practices, and recommended applications.
Exploring the Role of Respondent Trust in Improving Cooperation in Online Research
Published in the MRA’s Alert Magazine (April 2007) and Research News
Explores the drivers of respondent trust and cooperation and the impact of questionnaire design.
Exploring the Drivers of Respondent Cooperation
Published in a special edition of Research on Research Newsletter
Investigates best practices to induce desirable panelist behavior.
Calibration Study – Australia
Telephone vs. online parallel test in Australia exploring the similarities and differences in online and offline research.
Survey Invitations and Response Behavior
Presents the findings of how the timing of survey invitations influences certain demographics’ participation in online surveys.
Drivers and Challenges for Online Polls on Politics
Published in the MRA’s Alert Magazine
An article focusing on the use of online data collection methods in political polling.
Ensuring Data Integrity for Business Decisions
Presented at the ESOMAR Panel Research Conference in Barcelona
Findings based on a comprehensive review of several components of the online data collection process – particularly the invitation process –- and their impact on data integrity.
Questionnaire Length
Investigates and provides recommendations regarding the impact of questionnaire length on survey completion and response rates.
Invitation Process
Examines the potential impact of the invitation process –- in particular incentives and invitation wording – on online data collection.