Field Days and Field Length

Field Days and Field Length Susan Frede, VP Research November, 2008 Overview One of the main advantages of using the Internet to collect marketing research data is the speed at which data can be collected. The benefit of speed, however, also brings the concern that the quality of the data may be negatively impacted. As [...]

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Generic vs. Non-Generic Survey Invitations

Generic vs. Non-Generic Survey Invitations Susan Frede, VP Research November, 2008 Introduction The survey invitation is important because it is the first contact with a prospective respondent. It can cause respondents to decide not to respond as well as impact how they respond. There has been much discussion around the amount of detail that should [...]

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Impact of Survey Reminders

Impact of Survey Reminders Susan Frede, VP Research November, 2008 Because sending survey reminders has little or no cost implication with Internet surveys, it is often a common practice to send one or more reminders to potential respondents. However, data quality and respondent retention may be compromised when consumers are bombarded with too much communication [...]

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Internet Data Stability

Susan Frede, VP Research November, 2008 Online research has become an accepted and widely used research methodology because of its benefits of lower cost and faster turnaround. As with any research methodology, it is important that online research produce stable, consistent results from test to test. Given the quick adoption of the online methodology in [...]

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Impact of Questionnaire Length

Susan Frede, VP Research Overview In recent studies, Lightspeed Research has observed an inverse relationship between questionnaire length and completion rates. Initial observations show decreasing completion rates as questionnaire length increases, and an increased number of respondent dropouts for lengthier surveys. How can this affect your research? Lower completion rates and higher dropout rates may [...]

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