White Papers
Learn more about online market research and panel management best practices, consumer research developments, and our experts’ latest findings on key research issues.
Calibration Study – Australia
Telephone vs. online parallel test in Australia exploring the similarities and differences in online and offline research.
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Exploring the Drivers of Respondent Cooperation
Published in a special edition of Research on Research Newsletter Investigates best practices to induce desirable panelist behavior.
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Exploring the Role of Respondent Trust in Improving Cooperation in Online Research
Published in the MRA’s Alert Magazine (April 2007) and Research News Explores the drivers of respondent trust and cooperation and the impact of questionnaire design.
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Global Mobile Research Studies
Published in a special edition of Research on Research Newsletter Investigates the feasibility of mobile as a data collection method and highlights mobile study findings, best practices, and recommended applications.
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Research-to-go: Cell phone-based research offers speed, novelty
Published in the Quirk’s Marketing Research Review
Presents Lightspeed Research’s findings on mobile research.