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THE ROLE OF VIDEO IN QUANT RESEARCH: LIGHTSPEED GMI TO PRESENT FINDINGS ON EMERGING MARKETING RESEARCH TECHNOLOGY

Lightspeed GMI to Attend MRMW 2016

Showcasing Global Solutions, Expert Insights during Sixth Annual Conference

Warren, NJ (July 12, 2016) — Lightspeed GMI will attend The Merlien Institute’s Market Research in the Mobile World (MRMW) North America conference July 18-19, 2016. This year’s conference, held in Fort Worth, Texas, will highlight the latest technology innovations driving mobile research and feature the latest tools, technologies and methodologies.MRMW 2016

Lightspeed GMI’s Senior Vice President of Global Marketing and Strategy, Frank Kelly, is serving as a Conference Chair and will deliver the opening remarks on Tuesday, July 19. He will also co-present Video Research Will Drive Emergence of Mass Qual with Sherri Stevens, Millward Brown’s Vice President of Global Innovation, on Monday, July 18 (12:10pm – 12:30pm). Key takeaways from this session include:

• Short video research clips can deliver deep insights
• Learn how to treat video input like other data sources
• Find the perfect intersection of quant and qual through MaxDiff techniques paired with video research

A briefing with Frank Kelly on the topic can be arranged by contacting Laura Sigman at lsigman@lightspeedresearch.com. For continuous updates throughout the conference, follow Lightspeed GMI (@LightspeedGMI) on Twitter and the company blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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