B2B Profiles

Targeted Research, Trusted Results.

We understand that designing a successful B2B project requires a specialized approach. Kantar combines a consultative approach with our expertise in B2B account management, project management and sample selection to deliver high quality solutions, including:

  • Targeting/Profiling Advice
  • Screener Guidance
  • Vendor/Partner Recommendations
  • In-House Specialty IT Panel (in the US)
  • Quality Assurance

Our global panels are specifically profiled for many occupational attributes to fulfill your B2B project needs. Come to us for targets, such as:

  • IT Professionals and IT Decision Makers
  • Financial Decision Makers
  • Business Decision Makers
  • Purchase Influencers
  • Financial Advisors
  • HR Roles or Benefits Decision Makers
  • Marketing Decision Makers
  • C-Level Executives
  • Small Business Owners
  • Education Professionals
  • Contractors/Tradesmen

Our profiling attributes also include:

  • Decision making and purchase influence for business categories
  • Functional role or department
  • Company size (number of employees, revenue)
  • Industry
  • Occupation specification

Request a quote today!