WeChat Audience

Engage with your customers through a trusted platform

Kantar leverages WeChat, China’s most popular social messaging, media and mobile payment app, for data collection.

WeChat provides opinion givers the chance to share results, play games and participate in polls. The local platform offers respondents a familiar place they already trust, giving you access to a highly engaged, representative mobile audience, and a consumer-centric way to engage our members on a continuous basis.

Through WeChat, Kantar provides:

  • Access to more than 1 billion active users
  • A 35%+ survey response rate
  • A range of modern and customized technologies (such as SMS validation and MD5 encryption)
  • Immediate respondent rewards – keeping them engaged and excited
  • Survey capabilities beyond a traditional questionnaire (including simple diary studies and online focus groups)