Quality: Permission & Compliance

Access and Use Identity Validation for Trusted Human Understanding

Driven by our proprietary data, trust the insights you gain from the profiles you collect, connect and activate with us. At Kantar, we only work with permission-based respondents and ensure data collection is done in respect of data protection regulations around the world. So, whether it’s our double opt-in (DOI) panelists or our programmatic supply, you can be rest-assured that quality and compliance underpin everything we do.


Trust Your Insights When You Connect & Activate with Kantar

We are an accredited data match partner for Google, and our platform for connecting data is also VSA accredited by Google.


Trust Your Insights When You Collect with Kantar

Our comprehensive validation approach ensures the quality of responses you receive from the people that matter most to your business decisions. Our unique methodologies and layers of quality control are particularly important when multiple sources are required.

Kantar’s Data Quality and Validation measures include:

    We authenticate those who joins our proprietary, double opt-in LifePoints panel by matching personally identifying information (PII) to various financial or social network databases, where available.
    We use the IP address of every new individual entering a survey to validate their location, ensuring they are within the market region. We also use it to check new LifePoints panelists against a known list of fraudulent servers to identify fraud at the time of recruitment.
    Honesty Detector is Kantar’s patented online, statistical approach to remove over-reporters from your surveys.We analyze respondent answers to a unique combination of high and low probability statements, as well as a benchmark question, to identify over-reporters who are not likely to provide credible responses. Dishonest respondents, regardless of source, are blocked from entering your surveys.Our methodology has been proven effective regardless of source, market, or audience type. It’s offered standard on all consumer work over 10% incidence rate.
    We eliminate all duplicate respondents at the start of a study, ensuring unique individuals are completing your projects. To do this, we employ proprietary and industry standard digital fingerprinting technology that works in conjunction with our IP address validation (where permitted by country).
    Survey Health Score is our proprietary engagement assessment metric. We use it to help analyze and benchmark survey design techniques, length of interview affects and the influence of devices. It’s designed to enable you to better understand and respond to data quality.


Trust Your Healthcare Insights When You Collect with Kantar

By meeting the extensive criteria for standardization and quality assurance, Kantar authenticates its commitment as trusted healthcare research partners. We are the only online data collection provider to maintain both ISO 20252 and ISO 26362 on a global basis for Market Research and Panel Management.

We also have our own dedicated Privacy Officer who is Co-chair for ISPOR’s Code of Ethics and a member of the EphMRA committee on quality. Our experienced healthcare project teams follow EpMRA and BHBIA guidelines and are trained in Adverse Event Reporting.


Our healthcare panelists are rigorously validated against HCP databases (license #s, etc.), work email, address, and telephone contact. Post-registration validation continues with in-survey IP checks for duplication, geographic location confirmation, and pin-code verification at point of honoraria redemption.