Incidence and Project Design
Expert Advisors Working with Clients
Our Lightspeed Research Client Operations Team can identify targeted respondents and provide survey design consultation to keep those respondents engaged.
Incidence
Use an incidence check to obtain accurate, up-to-date information about a product or service in your market. Or, build your knowledge about a potential client’s market during the pitch stage of a project, which will also help validate assumptions for the estimation and feasibility stages of your project.
If you have specific and unique information needs, use our QuickMatch solution – a fast, cost-effective panelist pre-identification and feasibility validation tool which enables you to reach specialized consumer data. QuickMatch connects clients to millions of panelists worldwide through Lightspeed Consumer Panels in North America, Europe and Asia Pacific.
Design Consultation
We are able to deliver the data our clients need with an optimal, cost-effective project sample. Our expert Research Methodologists are available for consultation to ensure the sample size makes sense with no surprises during fieldwork.
Based on years of online research experience, we know what works and what may introduce problems. We can carefully review questionnaires to ensure they are online-ready, respondent-friendly, and logically accurate. Our Client Operations Team is able to suggest improvements to our clients’ surveys to ensure respondents are engaged – which is key to obtaining reliable data.
We provide proven solutions to our clients’ challenges, such as:
- Ensuring the survey follows best online design guidelines and practices
- Effectively moving surveys offline (interview assisted) to online (self-administered)
- Providing respondent engagement strategies for long or difficult surveys