Project Implementation
Expert Professionals Delivering Your Data
Our Client Operations Teams are skilled in providing clients with comprehensive sample and project management services. We work with each client to develop a project plan to ensure goals are met on time and to spec. Our Teams can closely manage the entire project or certain aspects of the project, depending on your needs.
Sample Management
Through our carefully profiled and actively managed Lightspeed Consumer Panels and strategic panel partners, we will provide the survey respondents you need to conduct your study. Or, if you prefer, we can use client-provided sample. If you would like to conduct ongoing research with your own exclusive pre-screened research panel, you may want to consider our Catalyst solution.
Panel and data quality is essential to our sample management. Lightspeed RealRespondents — an industry-leading verification process — ensures our panels consist of real people providing real background data. Lightspeed RealResults leverages both our technology and survey quality management expertise to identify and remove fraudulent survey data through a series of real time quality checks during the respondent’s survey participation.
Programming
Lightspeed Research programs our surveys in Confirmit, the world’s leading survey and reporting software for market research. Our programmers can take advantage of Confirmit’s flexible platform to provide our clients with an advanced and comprehensive set of survey and reporting features.
Our global Programming Team has years of online survey programming experience. Through our enhanced capabilities and partnerships, we can meet your programming challenges.
Data Collection
After the study has been programmed, we soft launch the project by inviting a small percentage of the sample to participate. The incidence and drop-off rates are reviewed and shared with our clients to ensure the project is on target. Upon approval, the project is fully launched.
Sample management does not stop at the beginning of the project. Our Client Operations Team closely monitors quotas, response rates and balancing requirements throughout the life of the study.
Lightspeed Research also provides other data services for clients’ research needs:
- Incidence Checks
- Coding of Open-Ended Questions
- Segmentation
- Weighting
- Data Analysis