Collect the Right Data from Real People
Understanding the behaviors and rationale behind what your target audience(s) think, feel, say and do is core to building stronger brands. By engaging with people in meaningful ways, you’ll capture this and more.
Our Modern Survey Design techniques enable you to know more by asking the right questions in the right way. Kantar’s award-winning QuestionArts programming and design solution team provide:
IMPROVED USER EXPERIENCE
Kantar has built a strong reputation as a thought leader in the design and implementation of engaging surveys with a consumer-centric focus. Through our design tools, we continue to assist clients in implementing survey design techniques which help make surveys more engaging and exciting for the respondent.
OPTIMIZED FOR TODAY’S CONSUMER
Are you creating surveys suitable for cross-platform data collection? Our QuestionArts tools enable surveys to respond to a panelist’s device choice with rich, innovative features and an enhanced touch screen experience. The programming components ensure surveys are optimized for respondents on all devices, screen sizes and orientations, delivering a vastly improved user experience and enhanced data quality to you.
ENRICHED DATA QUALITY
Mobile First design is essential for quality research. It’s not enough that we make surveys available to mobile devices; surveys need to be designed for the mobile device. If you exclude mobile respondents, or the experience isn’t optimized for them, you risk an unrepresentative audience and disengaged responses.