Tracking Research Solutions

Delivering Consistent Insights, Wave After Wave

Kantar consults on tracker designs and fields accurate and reliable studies based on years of online research and panel experience. We’ll provide you tailored research solutions that deliver consistent insights and accurate trending, wave after wave, future-proofing your trackers.

Our extensive experience with trackers, award-winning tools and our Profiles Network ensures your trackers are designed to be effective across markets, fielded efficiently and driven by quality. We’ll give you confidence that you are reaching your target audience and achieving consistently high-quality results – every wave.

Brands and agencies use Kantar for their tracking research because of our:

  • Global network of 88 million permission-based respondents
  • Access to 45 million Enhanced Samples
  • Global experience: Kantar handles more than 1,000 trackers each year, with more than 150,000 completes a month
  • Award-winning survey design team: Our interactive toolset assists clients in developing well designed surveys that can be completed on any device for representivity
  • Structured tracker process that ensures consistent sample
  • Real-time visuals: Kantar provides reporting tools to maximize the benefit from your research


Tracker Review Service

Kantar offers a full-scale review of your existing trackers.

By helping you to understand how effective your current trackers are and identifying areas that can be improved, our review services ensure optimal fieldwork design for your large-scale projects.

When Kantar takes an in-depth review of your tracker redesign, we look at sampling structure, question formats and design before recommending updates and improvements to your tracker. We create an effortless experience by running parallel studies to test the impact of study redesign on survey results.


Ad Tracking

Enhance your online advertising effectiveness and gain deeper understanding of the people viewing your ads.

Kantar’s ad tracking solution enables you to create more effective advertising campaigns and post-impression surveys. With us you can:

  • Track ads that contain audio and video components
  • Field post-impression surveys as quickly as 24-48 hours after the observed impression
  • View intuitive analytics and straightforward reporting via an automated reporting dashboard