Survey Design

Modern Surveys

By engaging with consumers in meaningful ways, you’ll capture data on what they think, what content they see and what they do. Our Modern Survey Design techniques enable you to know more by asking the right questions in the right way. Kantar’s award-winning QuestionArts programming and design solution team guarantees:


Improved User Experience

Kantar has built a strong reputation as a thought leader in the design and implementation of engaging surveys with a consumer-centric focus. Through is design tools, Kantar continues to assist clients in implementing survey design techniques which help make surveys more engaging and exciting for the respondent.



Optimized for Today’s Consumer

Are you creating surveys suitable for cross-platform data collection? QuestionArts Intelligent Components enable surveys to respond to a panelist’s device with rich, innovative features and an enhanced touch screen experience. Intelligent Components ensure surveys are optimized for respondents on all devices, screen sizes and orientations, delivering a vastly improved user experience and enhanced data quality to clients.



Enriched Data Quality

Mobile First design is essential for quality research. It’s not enough that we make surveys available to mobile devices; surveys need to be designed for the mobile device.



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