Authenticate the Profiles of Your Target Audience
We’ve found that many of our clients encounter the challenge of having effective and quality target segments during campaign planning – is that you? Or maybe your concerns revolve around the validity of unique respondents and the overall quality of your datasets.
At Kantar, we address both.
Data Validation & Quality
In addition to our permission-based sample and ensuring data is collected in compliant ways, Kantar’s unique quality check tools and compliant processes of connecting sample to other data sources also add an extra layer of verification and quality.
Our consistent quality checks allow us to spot the good from the bad. Beginning with identity validation, following through qualification, and finishing with engagement, Kantar measures and manages quality control on permission-based profiles collected from recruitment through to project execution. Learn more here.
Survey Based Audience Validation
With our audience validation solution, Kantar addresses segmentation concerns around:
- Accuracy: How accurate is my segment, be it Syndicated, third-party or custom?
- Transparency: Who am I targeting when my segment is used?
- Performance: Can these/are these targets helping me reach the right audience?
Through surveying and leveraging existing profile data, we produce a Kantar Audience Quality Score to measure and rate audience segments and campaigns. Reach out with questions to learn more.
Kantar’s Survey Based Audience Validation solution is currently available in the United States