Automotive
Access to Make, Model and More
Available in:
Used for a wide range of projects, our deeply profiled Automotive Specialty Panel is invaluable for auto industry research supporting product development, advertising campaigns, and other marketing strategies.
Hundreds of variables are available for precision targeting. We carefully screen and profile each panelist, ensuring full data integrity and high response rates.
By pre-screening members of the Lightspeed Consumer Panel, we’ve built a strong foundation of automotive data including:
- Number of cars in household
- Role in purchasing decision
- Purchase method
- Vehicle cost
- Make and model
- Body style
- Engine size
- Private / company car
- Where / how purchased
- Service / maintenance information
- Intent to purchase
- Replacement specifications
- Fuels used
- Tire brands
- Other vehicle types in household
- Identification of primary driver
- Brand of motorcycle
- Motorcycle engine size
Examples of projects using our Automotive Specialty Panel include:
- A manufacturer seeking reactions to commercials featuring its new models from consumers who plan to purchase a compact model within the next six months
- An auto supply retailer looking for input from motorcycle enthusiasts