Mobile Phone Specialty Panel
Get Valuable Feedback on Brands, Usage and More
Available in:
Connect with wireless respondents through our Mobile Phone Specialty Panel. These consumers can be easily targeted by variables including device owned, type of contract, wireless provider, and spending.
Continuously updated to provide highly relevant data, our panel gives you direct access to respondents in 13 countries. Survey these panelists online or via our advanced Mobile Survey Platform.
By pre-screening select members of the Lightspeed Consumer Panel, we’ve gathered deeply profiled data including:
- Mobile phone ownership
- Who pays the bill
- Mobile usage on business trips
- Business vs. personal calls
- Mobile phone network
- Mobile handset brand
- Pre-pay or contract
- Monthly spend – pre-pay
- Monthly spend – contract
- Services / functions used
- Laptop or PDA use for job
- International roaming
- Internet connection
- Mobile phone bundled packages
- Mobile phone contract expiration / renewal dates
- Mobile phone company loyalty
- Smartphone ownership
Examples of projects using our Mobile Specialty Panel include:
- A financial institution interested in gauging awareness and satisfaction with sponsorships and promotional events
- A telecommunications company interested in assessing consumer satisfaction through SMS/WAP text messaging
- A mobile phone handset manufacturer seeking input on possible design enhancements from younger consumers who text frequently
- A wireless service provider seeking insights from its main competitors’ customers