News / Press Releases
SURVEY CONFESSIONS: HOW DO WE GET RESPONDENTS TO TELL THE TRUTH?
April 21, 2016
Lightspeed GMI’s Alex Wheatley to Drive Industry Discussion at Insight ‘16
Visit Stand IN85 to Learn about Global Marketing Research Solutions, Expert Insights
LONDON (April 21, 2016) — Lightspeed GMI, an award-winning global data collection organization, will attend Insight ‘16, a two day collaboration of marketing, insight and data teams across the UK. Held in London from April 27-28, Insights ‘16 will feature a paper from Alex Wheatley, Lightspeed GMI’s Research Innovator.
During his presentation, Wheatley will explore the constraints and hurdles to achieving honesty in online surveys, including the impact questionnaire design has on respondent honesty. He will also showcase innovative questions techniques and survey narratives. Wheatley’s session will be held on Wednesday, April 27th at 12:30 p. m.
“Marketing researchers cannot take an honest answer for granted,” stated Matt Shepherd, Director, EMEA. “Capturing genuine consumer insights changes the way we ask questions, the ways in which we treat our respondents. To drive consumer understanding, we need to craft a careful narrative.”
Lightspeed GMI associates will be available at Stand IN85 to discuss the company’s diverse product and service portfolio, including QuestionArts. Attendees who wish to arrange a meeting are encouraged to contact Wiepke van der Wal. For continuous updates throughout the show, follow Lightspeed GMI on Twitter and the Lightspeed GMI blog.
ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.
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