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SURVEYTAINMENT: THE POWER OF FEEDBACK

Lightspeed GMI to Present at 2015 Market Research Summit

London (18 May 2015) — Lightspeed GMI will attend the Market Research Summit, a showcase of the best solutions designed to support research agencies and client researchers, on 19-20 May 2015. Held in London, this year’s event will explore the latest ideas and the newest research technologies. As an award-winning global data collection organization, Lightspeed GMI will showcase how its innovative technology, proven sampling methodologies and operational excellence captures the voice of the digital consumer.

Alexander Wheatley, Lightspeed GMI’s Research Innovator, will present Surveytainment: The Power of Feedback on 19 May (Stream 2/11:55). During this presentation, Wheatley will demonstrate the versatility of feedback mechanisms as a means of increasing survey engagement without altering content. In an exposition into the means and ends of the technique and the tools at the disposal of the survey designer for making the task easier; he will illustrate its potential to directly feed into enterprise action plans, providing a more measurable return on research investment.

Attendees who wish to arrange a meeting with Lightspeed GMI team are encouraged to contact ralph.risk@gmi-mr.com. For continuous updates throughout the show, follow Lightspeed GMI on Twitter and the company blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of the Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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