News / Press Releases
VICE VOICES EXPANDS FOOTPRINT BEYOND THE US
November 14, 2017
Millennial Insights Panel Now Available in UK; AU Launch Scheduled for Coming Months
Showcasing Lightspeed’s Community Management Capacity with VICE’s Ability to Connect with 18-34 year olds
LONDON (14 November 2017) – Market research needs to represent all age groups, but not all demographics respond to the same research methods. To attract millennials to participate in the research process, Lightspeed and VICE Media created a game-changing data insights platform and portal called VICE Voices. Today, VICE Voices announces its entrance to the UK market.
Millennials are now the key generation when it comes to consumer marketing; VICE Voices showcases Lightspeed’s technology and tools and VICE’s capacity to directly reach the ever-important 18- to 34-year-old age group. Initially established in June 2017 across the United States, VICE Voices combines the recruitment, community management and survey design expertise from Lightspeed with VICE’s engaging and trusted content and knowledge of youth culture for audience and behavioral research.
“Brand strategies must capture a comprehensive view of today’s consumers, and more importantly, the consumers of tomorrow,” stated Frank Kelly, Senior Vice President, Global Marketing and Strategy. “By connecting with a powerful and trusted brand, VICE Media, we gain the opportunity to have a relationship with an engaged group of millennials and capture the opinions of today’s influencers and trendsetters.”
The platform will be extended to Australia in the coming months, with additional markets across 2018. Interested participants can sign up at https://voices.vice.com/.
Lightspeed is a data company for the insights market. Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize digital research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.
Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.
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