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VIDEO AND AUDIO DATA COLLECTION BEST PRACTICES: PUTTING PEOPLE BACK INTO RESEARCH

Lightspeed GMI’s Stefan Kuegler to Discuss Emerging Technologies at MRMW Asia  

Visit Booth 4 to Learn about Global Marketing Research Solutions, Expert Insights

SYDNEY (February 25, 2016) — Lightspeed GMI will attend The Merlien Institute’s Market Research in the Mobile World (MRMW) APAC conference on March 8-10, 2016. This year’s conference, held in Kuala Lumpur, will highlight the latest technology innovations driving mobile research and feature the latest tools, methodologies and technologies, including video and audio components.

During this year’s conference, Stefan Kuegler, Lightspeed GMI’s Director of Mobile Research, will co-present with VoxPopMe’s Founder & CEO, Dave Carruthers. Putting People Back in Research – The Use of Best Practices in the Area of Video and AMRMW_2016udio Data Collection will highlight:

  • Incorporating audio and video components to a survey and reviewing learnings from a series of research tests of these emerging technologies
  • Assessing the value of video testimonials and voice to text responses versus standard open ended questions
  • Exploring operational considerations such as the cost of video capture and processing and any challenges encountered with operationalizing the process

Associates will be available at Booth 4 to discuss the company’s diverse product and service portfolio, including Lightspeed GMI’s QuestionArts platform, designed and extensively researched to ensure functionality across all devices. For continuous updates throughout the conference, follow Lightspeed GMI (@LightspeedGMI) on Twitter and the company blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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