Advantages of Internet Methodology

The flexibility, reach, and interactive capabilities of the Internet make it the ideal medium for conducting substantive market research in a time- and cost-effective manner.

Cost effectiveness	Internet Survey	Mail Survey	In-person Mail Survey	Phone Survey
Eliminates phone, mail & interview charges
Eliminates printing, paper, collating
Eliminates interviewer labor costs
Eliminates data entry/keytab

Speed	Internet Survey	Mail Survey	In-person Mail Survey	Phone Survey
Fast response from consumers
Real-time access to results
Faster project turnaround

Application Ranges	Internet Survey	Mail Survey	In-person Mail Survey	Phone Survey
Concept testing
Brand awareness
Purchase intent
Advanced choice design

Broad/Advanced stimuli potential	Internet Survey	Mail Survey	In-person Mail Survey	Phone Survey
Audio stimuli
Full color html/images
Multimedia (video/audio)
Virtual reality

Survey Flexibility	Internet Survey	Mail Survey	In-person Mail Survey	Phone Survey
Complex survey skip patterns, rotations, and branches possible
Easy last-minute changes to surveys
Quotas can be changed on the fly
Questions can be added on the fly to zero in on the info needed

Reporting	Internet Survey	Mail Survey	In-person Mail Survey	Phone Survey
Real-time reports
In-progress reports
Immediate final reports

Higher respondent participation	Internet Survey	Mail Survey	In-person Mail Survey	Phone Survey
Can do surveys at own pace
Low cost for relationship-building communications stream
Low perception of intrusion

Quality	Internet Survey	Mail Survey	In-person Mail Survey	Phone Survey
Eliminates interviewer bias
Eliminates first response bias
Offers true random rotation
Gathers better quality "open-end question" responses