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Wiepke van der WalAMSTERDAM (01 November 2016) – Lightspeed today announced the appointment of Wiepke van der Wal as National Representative Netherlands for ESOMAR (formerly known as The European Society for Opinion and Market Research). She was appointed alongside Kjell Massen, Senior Researcher and Partner of Ruigrok NetPanel.

Wiepke van der Wal serves as Lightspeed’s Marketing Director of Europe, Middle East and Africa (EMEA). She joined the organization in 2006 and immediately made an impact on the strategic vision and growth of the regional & global marketing programs. Her 20+ years of industry experience made her a natural fit for this appointment.

“Wiepke’s exceptional leadership record, keen understanding of market research and deep commitment to bringing the industry together made her the clear choice for this role,” stated Caroline Frankum, Chief Executive Officer, EMEA. “Her aptitude and contributions to our industry have been invaluable; Wiepke embodies so many of the wonderful traits of our company and of ESOMAR.”

Wiepke van der Wal will transition to this role as the organization approaches its 70th edition of its annual Congress, which will be held in Amsterdam from 10-13 September 2017. As ESOMAR representative, she will be responsible for the recruitment and interviewing of new members; the promotion the ICC/ESOMAR International Code of Practice and Professional Standards; the promotion of organization conferences, workshops, publications and webinars; involvement in local activities; liaising with industry leaders and associations and maximizing media coverage for the industry and ESOMAR.

Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit

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