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Yearly Archives: 2012

The Answer Lies in the Question

Part 5 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies. When it comes to conducting multi-country research studies, our research has shown that the way questions are posed to respondents can greatly influence the results of surveys. In fact, question design factors […]

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Getting Nowhere Fast: The Impact of Speeders in Multi-Country Studies

Part 4 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies Almost everybody speeds.  Regardless of the country we are fielding the survey in, speeding issues are probably the biggest general problem we face when conducting online research.  In our recent paper, Dimensions of […]

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Pants on fire: Testing Untruthfulness

Part 3 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies In multi-country studies, untruthfulness presents the largest potential corrupting influence to accurately measuring any form of low incidence personal behavior, second only to basic cross-cultural response bias. Our recently published paper, Dimensions of […]

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Vive la Difference

Part 2 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies It’s been said that we’re all more alike than we are different.  While we’d all do well to keep that in mind, it is also true that there are fundamental cultural character differences […]

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What It Is and What It Isn’t — 8 Things Everyone’s Asking about Gamification

We are approaching the end of a particularly busy year, in which I had the honor of speaking at events on four continents about a topic that now appears to have become part of my identity: Gamification of research. In those sessions and in the GMI booth, I and my colleagues had dozens of discussions […]

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Can Survey Gaming Techniques Cross Continents?

Those who know GMI know that we have dedicated a significant amount of time to studying creative survey techniques. We have done a lot of research on research, and found, as other researchers have, that gamification techniques have been shown to increase data quality by reducing dropout rates and effectively engaging survey respondents. But two […]

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Where Do Survey Respondents Come From?

A version of this post appeared on research-live.com on August 31, 2012 Recruiting online survey respondents has changed a lot over the past 10 years. Rising demand, along with the growth of social media, large web publishers and advertising networks have transformed what was a local, country-specific endeavor into a global business enterprise. Today there […]

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Don’t Know Much about Routers

Within the online panel and sampling industry, there has been a lot of debate and discussion on the topic of routers. But the fact is, the vast majority of market research buyers don’t know much, if anything, about routers, and don’t fully understand the impact different routing processes can have on their data. Unfortunately, too […]

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Answering the Tough Questions: The Martin Filz Edition

Martin Filz is the Managing Director for GMI EMEA. Something a client said that made me think “Clients should be at the heart of all of our business decisions. As companies grow it is imperative that they remain close to their clients, understanding their needs and continually striving to “delight.” As a senior leader, I […]

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