News / Press Releases

Yearly Archives: 2014

Pathways Research Study by disABILITYincites and Lightspeed Reveals Limited Access for People With Disabilities To Tools and Information To Make Healthy Choices and Prevent Illness

Studies show individuals with disabilities are more likely to report physical inactivity, less access to adequate health care and poorer overall health compared to people without disabilities. However, most people with disabilities report their overall health to be good, very good, or excellent, according to the Centers for Disease Control & Prevention. About half of […]

Read the Full Article

A Middle Way Out in Berlin

Attending the recent Market Research in the Mobile World Conference in trendy and unseasonably warm Berlin, where the latest global innovations in mobile research and technology are shared and elaborated on, it became obvious why our presentation and following panel discussion regarding Consumer Mobile Privacy and Security Concerns was so timely. Two days of compelling […]

Read the Full Article

LIGHTSPEED CONTINUES SERVICES PARTNERSHIP WITH TRUESAMPLE

Relationship Reinforces Lightspeed’s Commitment to Quality WARREN, NJ (October 09, 2014) – Lightspeed, a specialized business of Kantar, the insight, information and consultancy division of WPP, and TrueSample announced an extension to their services partnership, which first began in 2011. Working concurrently with Lightspeed in the U.S., TrueSample, the leading multi-dimensional data quality solution platform […]

Read the Full Article

Marvel Comics – a Multicultural Trailblazer?

At the recent ARF Roundtable on Multicultural Market Research, one topic of conversation was demonstrating the value of multicultural insights to clients.  Panel member Esther Franklin observed that if you took a photo of high-level budget holders at the Fortune 500 and compared it to a photo of Millennials, you’d have a very different looking […]

Read the Full Article

The Transformation of Marketing Research

A dozen years ago, while working for Nielsen, I had the good fortune to work on the development of a service with YAHOO! Inc. that helped improve ad targeting on its main website. This was a very successful early Big Data research service that used purchase panel data in conjunction with YAHOO! surfing behavior.  The […]

Read the Full Article

LIGHTSPEED GMI TO ATTEND 39th ANNUAL CASRO CONFERENCE

Lightspeed GMI Leadership Will Discuss Key Industry and Business Management Issues Warren, NJ (September 28, 2014) — Lightspeed GMI, a globally integrated research organization, announced it will attend the 2014 Council of American Survey Research Organization (CASRO) Conference from September 29 – October 2 in Denver, CO. Themed ‘Mile High Perspective, Bottom Line Impact,’ this […]

Read the Full Article

LIGHTSPEED GMI MOVES INTO NEW LOCATION AT 4 MILLBANK

London 26 Sept 2014: Lightspeed GMI, the newly created brand that combines Lightspeed Research and GMI into a single, globally integrated research organization, has moved to a new home in Westminster. In September the company took up residence at the 4 Millbank building which is Lightspeed GMI’s European Headquarters. The move unites three separate teams, […]

Read the Full Article

Back to the future: Embracing innovation in the research world

Marketers are arguably in a better place than ever to communicate with their audience – whether through Facebook followers, Twitter addicts or the ever engrossed mobile population. Technology is producing a familiar and comfortable means of constant engagement. Yet despite all the trends pointing to an increasingly interconnected world, some researchers still remain unconvinced and […]

Read the Full Article

The science of prediction

This blog post is a short introduction to the science of prediction which is a topic that I have been totally immersed in over the last new months and recently presented about at the 2014 ESOMAR Congress with Hubertus Hofkirchner. I thought I would share some of what I have learned. The accuracy of any prediction is […]

Read the Full Article

Comprehensive New Study Focuses on Consumer Reaction to Data Breaches

The Home Depot Data Breach: Lessons from Target Last week’s revelations about a potentially sweeping credit and debit card data beach at The Home Depot raises new questions about the extent to which these events turn consumers away from impacted stores. In fact, Target saw its first quarter sales drop 16% over last year following […]

Read the Full Article

Page 3 of 41234