News / Press Releases

Yearly Archives: 2015

CANADIANS MIGHT NOT BE THE SPORTS AFICIONADOS WE THOUGHT THEY WERE

Canadians might not be the sports aficionados we thought they were. Less than 50% know that Canada is hosting the Pan Am Games Only 60% of Canadians are aware of the Women Soccer World Cup event 3 out of 4 Canadians haven’t purchased any sports publications or sports related equipment in the past 6 months […]

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DEBUNKING MARKETING RESEARCH MYTHS: MOBILE AND OPEN-ENDS DON’T MIX

No, actually they do. There is a feeling that mobile surveys make open-ended questions more difficult. Mobile is used mostly as a communications device — writing or texting is one of the main activities that we use it for. We see this behaviour every day in the streets where everyone is writing to someone on […]

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Technology: It’s Personal!

People with disabilities have an annual disposable income of more than $220 billion USD – yet the vast majority of market research is not designed to include them. All too often the exclusion of people with disabilities causes companies to seek retrofitted solutions to address access barriers. The tech industry finally is waking up to […]

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Goodbye CATI, Hello Mobile First

Rarely do U.S. government rulings impact the market research industry, but one recent change defines the future of our industry. Since 2014, several industry associations appealed to the Federal Communications Commission (FCC) to allow marketing researchers the freedom to use auto-dialers to call mobile phones; however, the FCC recently implemented new regulations to expand the […]

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DECISION MAKING IN THE MODERN FAMILY EXPLORED IN NEW STUDY

New research by The Family Room LLC, FocusVision and Lightspeed GMI utilized an integrated approach with both quantitative and qualitative methodology Stamford, CT – June 23, 2015 – Today marked the first in a series of explorations of a market research study by The Family Room LLC on the decision-making patterns of United States families. […]

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Big Data and Market Research: Separate Disciplines or Blended Opportunity?

Marketers and brand custodians today are bombarded with buzz words by the bucket load – big data, programmatic, search, analytics, social media, mobile behavior, etc. Add to this the insights generated from the marketing research industry and it can seem like mayhem is upon them with convoluted data sources all trying to decode the complex […]

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Neha Jindal

Neha Jindal – Client Operations Director, South East Asia In her role, Neha leads the operations teams for all projects across South East Asia and India. Alongside process and delivery, she is also responsible for driving education and support across new technologies to ensure a smooth experience for clients and share her passion for exploring […]

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HOW TO OPTIMIZE PROJECT QUALITY, START-TO-FINISH

Lightspeed GMI to Host Interactive Workshop at IIeX North America Visit Exhibit Table #22 to Learn Six Steps for MRX Project Quality Warren, NJ (June 12, 2015) — Lightspeed GMI, an award-winning global digital data collection enterprise, will host an interactive workshop at the 2015 Insight Innovation Exchange North America (IIeX NA). Held in Atlanta […]

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Permission to Walk Away from Survey Trends

In our complex world, the accelerated pace of innovation and technology has created a struggle in the marketing research industry. Consumers are our greatest assets, but they are overloaded: countless digital marketing campaigns, social media platforms and infinite numbers of apps are fighting for their attention. Our attempts to quantify their behavior and attitudes are […]

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ALEX WHEATLEY HONORED WITH WPP ATTICUS AWARD 2015

Lightspeed GMI’s Research Innovator Recognized for Research in Practice LONDON (03 June 2015) – Lightspeed GMI’s Research Innovator, Alexander Wheatley, is the 2015 WPP Atticus Award recipient for Research in Practice. Open exclusively to professionals working in WPP companies, the Annual Atticus Awards honor original published thinking in communications services. Wheatley’s paper, Opening Your Mind: […]

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