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CONNECTING CLIENTS TO DIGITAL CONSUMERS: LIGHTSPEED GMI TO ATTEND THE MARKET RESEARCH EVENT 2015

Explore the Challenges of Survey Design, Mobile Trends and Market Research Technologies at Booth #321

Warren, NJ (October 29, 2015) – Lightspeed GMI, an award-winning global data collection organization, will attend The Market Research Event (TMRE) 2015 from November 2-4, 2015. Exploring the challenges and opportunities of connecting brands to digital consumers, Lightspeed GMI will showcase its innovative QuestionArts platform and enhanced Quick Turn Insights offering.

“Tapping into genuine consumer insights is difficult – breaking through layers and layers of data for authentic feedback. Consumers have more choices and more information than ever. They want to be educated not sold to,” stated David Shanker, Chief Executive Officer, The Americas. “Through our survey design and project management expertise, we disrupt those layers and reduce complexity and help Explore the Challenges of Survey Design, Mobile Trends and Market Research Technologies at Booth #321brands make business decisions that help them grow their business.”

Lightspeed GMI management will be available at Booth #321 to discuss its diverse product and service portfolio. In addition to David Shanker, attendees include Jeff McCarrick, Vice President Sales; David Bilicic, Vice President Business Development and Ryan Elbing, Account Executive.

Expanding Global Panel Capabilities
During TMRE, Lightspeed GMI will also highlight its latest custom panel solution for the business to business (B2B) segment. Strengthening its global panel footprint, the B2B panel offers high quality screening guidance, sample selection, quality controls and Tech Panel — a dedicated panel of IT professionals and decision makers.

“Breaking into niche segments is a critical capability for global business leaders to master, and our B2B panel offers a customized approached,” stated Shanker. “We’re developing real time insights and predictive analytics to build better strategies, better business performances.”

Attendees who wish to arrange a meeting with Lightspeed GMI management are encouraged to contact lsigman@lightspeedresearch.com. For continuous updates throughout the conference, follow Lightspeed GMI (@LightspeedGMI) on Twitter and the company blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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