Append More, Ask Less
Only ask what you need to ask and append the rest. By leveraging third party data, we have the opportunity to make today’s surveys mobile enjoyable and engaging while still digging deeper. Now, we are able to be smarter about the data we are collecting and integrate insights with other survey data: syndicated studies, social media and behavioral data. We can capture a holistic view of today’s consumer without asking a lot of questions.
ACTIVATE YOUR INSIGHTS
Providing actionable data, AmplifyR Appends can segment your customer database, personalize your consumer communications and identify new market segments. We use a fully profiled panel according to the industry’s most extensive and relevant set of consumer classification data.
By incorporating the social data of active survey panel members, Context provides you with an unparalleled view of today’s market by combining consumer survey responses with their Facebook likes and interests. Research that is based on both active and passive data provides richer insights, helping to not only answer the ‘what’ but also the ‘why’ behind brands’ most pressing questions.