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LIGHTSPEED EXPANDS FOOTPRINT OF AMPLIFYR APPENDS

Introducing Data Appends Capability across Europe 

LONDON (February 02, 2017) – Comprehensive profile data can be readily integrated into research datasets to boost engagement and shorten surveys by bringing in third party data. Fueled by Lightspeed’s ability to ‘ask less, append more,’ AmplifyR Appends is now available in five key markets. Initially launched in the United States in 2016, Lightspeed today announced the expansion of its data service capability to United Kingdom, France, Germany and The Netherlands.

Through its strategic partnerships, Lightspeed can deliver enhanced profiles of consumers to its clients. AmplifyR Appends offers a deeper understanding of targeted consumer segments by overlaying demographic data and lifestyle attributes to panelist profiles and their survey responses.

“It’s no longer feasible to approach surveys from a single perspective where we just ‘ask’ questions. We need to engage and entertain; we need to create shorter surveys by asking panelist fewer tedious questions to capture information that can be found elsewhere,” stated Caroline Frankum, Chief Executive Officer, EMEA. “AmplifyR Appends helps us understand consumer behavior and capture a holistic view of the consumer by pairing behavioral and demographical information with targeted survey data that can’t be found elsewhere.”

Lightspeed will be showcasing its expanded product suite at a series of upcoming events and conferences, including the Insights ’17, MRS Annual Conference, General Online Research 2017 and Le Printemps des Etudes. For continuous updates throughout the show, follow Lightspeed on Twitter or subscribe to the company blog.

ABOUT LIGHTSPEED
Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.

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