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Alex Wheatley Will Present Harnessing the Power of Feedback

LONDON (February 17, 2017) – Lightspeed, a global digital data collection organization, will attend the 2017 Insight Innovation Exchange Europe (IIEX) conference in Amsterdam, The Netherlands. Hosted 20-21 February at Beurs van Berlage, IIEX will focus on new thinking, new solutions, and new approaches from the most innovative marketing research leaders globally.

Alex Wheatley, Lightspeed’s award-winning Research Innovator, will present Harnessing the Power of Feedback – How to Achieve Better Survey Data without Changing the Questions on Tuesday, 21 February at 2:20pm.

Lightspeed leadership, including Claudia Doeland, Joris Schellekens, Marc van Ommen, Tom de Vogel and Julie Bohorquez, will be available to discuss its diverse product and service portfolio, including its latest offer QuestionArts Intelligent Components. For continuous updates throughout the show, follow Lightspeed on Twitter or subscribe to the company’s blog. Attendees who wish to arrange a meeting with management are encouraged to contact Wiepke van der Wal.

Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit

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