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LIGHTSPEED PROMOTES LEON DE KONING TO VICE PRESIDENT, CLIENT SALES EMEA

Lightspeed's Leon de KoningClaudia Doeland, Matt Shepherd, and Andreas Wittenberg to Lead New EMEA Client Verticals

LONDON (06 June 2017) – Lightspeed, leaders in digital data collection, today announced the promotion of Leon De Koning to the newly created role of Vice President, Client Sales EMEA. He reports to Caroline Frankum, Lightspeed’s Global Chief Executive Officer and Interim Chief Executive Officer, EMEA.

With more than 24 years of client experience, De Koning will deliver on his proven success of cultivating strong relationships with marketing research agencies and end clients. In his role, he will develop and execute Lightspeed’s European, Middle Eastern and African sales strategies to sustain the region’s continuing growth, while also serving as a strategic partner to key clients. In addition, he will oversee strategic account planning and client services across the region while leading the expansion of the business development team. Prior to this role, De Koning served as Lightspeed’s Managing Director, Northern Central and Eastern Europe and Managing Director Northern Europe.

“Leon has been at the heart and soul of Lightspeed for the past 11 years,” stated Frankum. “As a true ambassador for embracing challenges, his depth of sales, business development and marketing experience will enable Lightspeed to effectively grow and penetrate new markets.”

Launching New EMEA Client Verticals

Effectively immediately three EMEA vertical divisions will be led by Matt Shepherd, Claudia Doeland, and Andreas Wittenberg.

  • Shepherd will transition his responsibilities to lead Lightspeed’s Media Client vertical across EMEA. As Sales Director, EMEA, Shepherd has become a trusted business advisor for media owners; public relations and advertising agencies; and marketers.
  • Doeland will lead the Enterprise vertical in EMEA. In this role, she will work with clients from different verticals across Europe, the Middle East and Africa to help them navigate through the data jungle and helping them to collect and understand consumers opinions and behaviors in today’s fast paced ‘always on’ marketplace.
  • Wittenberg will focus on supporting the Market Research Agency vertical across EMEA. In this role, he will work closely together with the agencies to maximize their online research capabilities and leveraging trends like Mobile first, metering and combining behavioral data with research data.

“The commitment from this experienced team combined with their strong business acumen will serve our clients extremely well,” stated De Koning. “Their relentless entrepreneurial drive will enhance our already successful initiatives and provide a common strategic direction.”

ABOUT LIGHTSPEED
Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.

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