Leadership Team

Jeff Tsui

Managing Director, Greater China

Jeff Tsui

Jeff Tsui is a Managing Director with Lightspeed, based in Hong Kong, servicing clients across Greater China for their digital data collection needs. Prior to his current role, he also serviced clients in other Asian markets, specializing in the consultation and execution of international market research projects.

Jeff is well regarded by clients for his consultative, strategic and creative approach to most business matters, and has managed many successful accounts and teams in his current and previous roles.

Prior to joining Lightspeed, Jeff worked at other agencies including, Mindshare APAC; Nielsen HK, Datamonitor UK and Lightspeed UK, in a variety of marketing, research, new business development and account servicing roles. He has 10+ years of experiences in the online research space and was a key personnel that started the newly established Lightspeed HK office in 2009, which at the time acted as the Asian hub of Lightspeed.

Jeff holds a BSc (Hons) Management degree from Royal Holloway, University of London, UK. He has a keen interest in cars and once ran an internet base car trading business in UK. He maintains an entrepreneurial spirit for all the roles he has performed to date.

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