A GATEWAY TO THE CONNECTED CONSUMER
Why Mobile Matters
Fast, affordable, representative insights. Having accurate information about people’s experiences in real time and in context is vital for making effective marketing decisions. Research today requires meeting them on their devices.
Lightspeed offers two ways to connect to the mobile consumer, providing clients with significant opportunities to engage respondents on the go, in a variety of different situations: Mobile App Surveys and Mobile Web Surveys.
Mobile Engagement App
Lightspeed’s Mobile Engagement App, LifePoints, captures more than just opinions; it’s your one-stop shop for the connected consumer. With in-the-moment access, we collect data points to understand attitudes and behaviors, resulting in better and more actionable data.
Mobile Web Surveys
Lightspeed built its mobile offering on the same state-of-the-art platform used to conduct online surveys, resulting in one integrated solution for various data collection methodologies. With huge growth in the people accessing the Internet via mobile devices, there are more opportunities to capture information about purchasing behaviors and activities in real-time.