Why Mobile Matters

Fast, affordable, representative insights. Having accurate information about people’s experiences in real time and in context is vital for making effective marketing decisions. Research today requires meeting them on their devices.

Lightspeed offers two ways to connect to the mobile consumer, providing clients with significant opportunities to engage respondents on the go, in a variety of different situations: Mobile App Surveys and Mobile Web Surveys.

Mobile Engagement App

Lightspeed’s Mobile Engagement App, LifePoints, captures more than just opinions; it’s your one-stop shop for the connected consumer. With in-the-moment access, we collect data points to understand attitudes and behaviors, resulting in better and more actionable data.

  • Meet respondents on their device of choice by offering traditional, device agnostic research through the app
  • Utilize smartphone features and the mobile device’s immediate proximity to the respondent to enhance your research by conducting any of these mobile app projects
    • Geo-Specific
    • IHUT
    • Diary
    • Ethnography
    • Ad Effectiveness
    • In-Context

Mobile Web Surveys

Lightspeed built its mobile offering on the same state-of-the-art platform used to conduct online surveys, resulting in one integrated solution for various data collection methodologies. With huge growth in the people accessing the Internet via mobile devices, there are more opportunities to capture information about purchasing behaviors and activities in real-time.

  • Surveys are device-optimized with device recognition capabilities
  • Outcome randomization with fixed and exclusive options
  • Question routing, filtering, masking and text piping
  • Supports 35+ languages

Download our Mobile First Requirements and Recommendations