Panel Quality
Lightspeed RealRespondents Prevents Fraudulent Panelists
The data you use to base important business decisions on is only as good as the respondents who take your surveys. It’s crucial for panel suppliers to embrace strong data and panel quality initiatives.
As online market research continues to grow worldwide, the industry must address a very basic question: Is each online survey respondent a real person providing real background information?
Lightspeed RealRespondents — an industry-leading verification process — prevents fraudulent registrants from joining our online research panels. We accomplish this through a series of real-time checkpoints that new panel registrants must pass while completing the panel registration survey. Registrants who fail any of the checks are unable to join our panels and cannot participate in your surveys.
Lightspeed RealRespondents checkpoints include:
- Proxy Detection
Detect a proxy server used to mask the registrant’s true IP address and past fraudulent activity - IP GeoFencing
Locates the registrant’s country location through his/her IP address and determines their eligibility for registration based on country-specific rules - Postal Address Verification
Verify the registrant’s postal address and zip/postal codes against a current local address directory - CAPTCHA
Prevent automated programs from joining our site through a challenge-response test - Email Address Verification
Query our database to ensure the email address is unique (all panelists must verify their email address through a double opt-in registration process)
The Lightspeed RealRespondents fraud prevention program is consistently optimized to directly address established and emerging panel quality threats. We will continue to develop new quality methodologies to provide our clients with the highest panel and data quality in the industry.
Read about Lightspeed RealResults, which identifies and removes fraudulent data.
