QUALITY ON-DEMAND RESPONDENTS
Lightspeed Mainstream is a supplemental, dynamic sample source that is used to augment panel reach. When used in conjunction with the Lightspeed Quality Suite and appropriate blending, Mainstream is a responsible way to add dynamic sourcing to a project and increase capacity.
THE NEED TO SOURCE RESPONSIBLY
As the demand for double opt-in panelists outstrips supply, Lightspeed has developed other high quality sourcing options. Mainstream applies proven market research practices and innovative quality controls to deliver expanded capacity. It is part of Lightspeed’s supply portfolio, ensuring that we can reliably meet client needs for quality standards and targeting needs.
THE QUALITY CHOICE
Mainstream offers high quality, dynamic sourcing that increases panel reach and reduces the need for more expensive, third party sample. By employing Lightspeed’s expertise in managing dynamically sourced respondents across a variety of quality partners, Mainstream creates a stable stream of respondents that are monitored and controlled by demographics and passive attributes.
AUGMENT PANEL CAPACITY
Mainstream increases the ability to reach under-represented age groups (under 35 years old) by getting them to participate in one-off surveys.
HONESTY AND DYNAMIC SOURCING
Mainstream is combined with Lightspeed Honesty Detector to improve data quality and deliver a far superior product than raw dynamically sourced sample. By analyzing responses to a unique combination of high and low probability statements as well as a benchmark question, Honesty Detector identifies over-reporters not captured by traditional quality control measures. Lightspeed typically removes about 7% of dynamically sourced respondents, which helps to bring the data more in line with typical panel data.