Survey design requires a detailed focus on the consumer experience. It’s an art and a science. From Mobile First to Gamification, Lightspeed uses enhanced design methodologies and proprietary components including branch and display logic, secure media testing, complex quotas and email triggers.
Helping clients understand how effective their current trackers are and identify areas that can be improved, Lightspeed’s Re-Track offers a full-scale review of your existing trackers, exploring areas for improvement including sampling, structure, questions formats and design.
What is Bonsai Survey Design? To meet the needs of today’s mobile-based respondents, Lightspeed’s Bonsai Survey Design offers a fresh approach and survey design philosophy to create a new, impactful respondent experience.
Diary panels consist of respondents documenting their behavior patterns in real time – they tell us what they eat, who they talk to, where they shop, what they buy and how many times. The My Drink Diary demo showcases a simple and short, yet engaging, experience for respondents.