Apps: Fun or functional?
London, 3 May 2012 New research by leading online research provider, Lightspeed Research (part of Kantar and WPP) shows social apps such as Facebook are used most frequently by smartphone owners with almost three quarters (73%) accessing social networks through apps daily and a further 19% at least weekly. By contrast, tablet owners are more likely to use functional apps such as business apps (63%) or finance / banking apps (56%) daily rather than social networking apps (32%), indicating that usage patterns of smartphones and tablet users are different.
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Lightspeed Research Appoints Martin Filz to Managing Director, EMEA at GMI
April 16, 2012
Warren, NJ – Lightspeed Research today announced it has appointed Martin Filz as Managing Director for the EMEA Region of Global Market Insite, Inc. (GMI), a Lightspeed Research company. Prior to joining GMI, Filz was Managing Director for EMEA and APAC at online sampling and data collection firm Research Now. Based in GMI’s London...
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Apps heute: Apple noch immer führend, wenn es um Anwendungen auf Handy oder Tablet geht
March 28, 2012
London, 28. März 2012: iPhone und iPad Besitzer nutzen mehr und häufiger Apps als Android-Nutzer. Eine aktuelle Konsumentenumfrage von Lightspeed Research verglich Apple- und Android-, Smartphone- und Tabletnutzer. Im Februar und März 2012 wurden 1003 Personen, die Teil des Online-Panels von Lightspeed Research sind, zu ihrer Einstellung zu mobilen Anwendungen befragt. Den Umfrageergebnissen zufolge sind
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Shoppers ‘sold out’ by retailers in December 2011
January 18, 2012
31% are likely to wait for pre-Christmas sales before buying all their gifts in 2012 London, 18th Jan 2012: As the January sales come to an end, Lightspeed Research has surveyed1000 people to understand how the retailers’ selling tactics in the lead up to Christmas 2011 are viewed by consumers. With many retailers slashing prices
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Faut-il craindre une baisse d’activité sur les réseaux sociaux?
December 1, 2011
Si la plupart des internautes restent inscrits, de nombreux comptes sont en réalité inactifs et 1/4 des utilisateurs diminuent leur temps passé Paris, le 1er décembre 2011 : La dernière étude de Lightspeed Research (groupe WPP) s’intéresse à la baisse d’activité sur les sites de réseaux sociaux et examine plus spécifiquement le cas Facebook. 42%
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