Shoppers ‘sold out’ by retailers in December 2011

January 18, 2012

31% are likely to wait for pre-Christmas sales before buying all their gifts in 2012 London, 18th Jan 2012: As the January sales come to an end, Lightspeed Research has surveyed1000 people to understand how the retailers’ selling tactics in the lead up to Christmas 2011 are viewed by consumers. With many retailers slashing prices

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Faut-il craindre une baisse d’activité sur les réseaux sociaux?

December 1, 2011

Si la plupart des internautes restent inscrits, de nombreux comptes sont en réalité inactifs et 1/4 des utilisateurs diminuent leur temps passé Paris, le 1er décembre 2011 : La dernière étude de Lightspeed Research (groupe WPP) s’intéresse à la baisse d’activité sur les sites de réseaux sociaux et examine plus spécifiquement le cas Facebook. 42%

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Social Media und Nachrichten:

November 30, 2011

30% junger Briten loggen sich auf Facebook ein, um Nachrichten zu lesen, verglichen mit nur 17% in Deutschland und 11% in Frankreich

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New Lightspeed Research Report Shows Mixed Impact of Quarterly Credit Card Rewards Promotions Across Major Issuers

November 14, 2011

The newest trend in credit card rewards -- offering customers double, triple, or even five-times as many rewards for certain types of spending -- are most effective in everyday categories where people are most likely to be shopping anyway, according to a new research study by Lightspeed Research’s Financial Services Group.

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Hold the Facebook page: 15% logging on to the social networking site for news

November 7, 2011

London, 7th November 2011: Newsflash: Facebook is becoming a key news destination. According to the latest findings from Lightspeed Research, 15% of all consumers (rising to 30% of 18-24 year olds) turn to Facebook for their news at some point during the week. Lightspeed Research surveyed 1000 people about their news consumption via

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